bake - October 2014 - 61

STATEMENT OF OWNERSHIP, MANAGEMENT AND
CIRCULATION (Requester Publications Only)
1)
2)
3)
4)
5)
6)
7)

"Operators must focus on
increased consumer demand for
variety and health when they
are developing or revamping
their beverage menus."

8)
9)

10)
11)

Darren Tristano, executive vice president of Technomic

Driving Innovation
Driving product development and marketing plans at Dunkin'

12)
14)
15)

Donuts are several strategies developed to deliver continued
growth through the remainder of the ﬁscal year and beyond.
Executives of Canton, Mass.-based Dunkin' Brands Group
discussed the initiatives during the company's investor and

analyst day on Sept. 17 in Dallas.

b1.

A key component of Dunkin's six-fold plan is protecting its

b2.

critical breakfast day part and growing its afternoon business

b3.

through consumer-focused innovation. Dunkin' introduced
more than 40 products last year and plans to launch more
than 40 over the coming year.

b4.

Beverages generate 57% of Dunkin' Donuts' sales, while

c.
d1.

bakery products account for 23% of the business, and food
represents 16%. Two-thirds of Dunkin's food products are sold
in the morning and a third are sold in the afternoon, but all
menu items are available all day long.

d2.
d3.
d4.

In hot coffee, the chain's most important category, new
blends provide a buzzworthy platform to attract new users to
the brand. The chain was set to launch a dark roast nationally
in September.
Dunkin' leads the high-growth category of iced coffee, which
is popular among millennials. Recent innovation includes a
launch of limited-time ﬂavors inspired by ice cream at BaskinRobbins, which Dunkin' Brands also owns.
Capitalizing on its popular Coolatta line of frozen beverages,
Dunkin' is testing a new blender platform "that enables an
entirely new class of beverages," including the chain's ﬁrst
ever smoothie offerings. Tea is another growing category for
the brand. Dunkin' offers sweet tea in southeast markets.

e.
f.
g.
h.
i.

Publication Title: bake
Publication Number: 006-407
Filing Date: September 29, 2014
Issue Frequency: Monthly (except July and Dec)
Number of Issues Published Annually: 10
Annual subscription price: $25 for qualified /
$60 for Non-qualified/
Complete mailing address of known office of publication:
Sosland Companies, Inc., 4800 Main St., Suite 100, Kansas City,
Missouri 64112-2504
Complete mailing address of the headquarters or general
business offices of the publisher: Same as above.
Full names and complete mailing addresses of publisher, editor,
and managing editor: Publisher: John Sonderegger, Sosland
Companies, Inc., 4800 Main St., Suite 100, Kansas City, Missouri
64112. Editor: John Unrein, Sosland Companies, Inc., 4800 Main
St., Suite 100, Kansas City, Missouri 64112.
Owner: Sosland Companies, Inc., Charles S. Sosland and
L. Joshua Sosland, 4800 Main St., Suite 100, Kansas City,
Missouri 64112.
Known bondholders, mortgagees, and other security holders
owning or holding 1 percent or more of total amount of bonds,
mortgages or other securities: None.
Tax Status: Not Applicable.
Issue date for circulation data below: September 2014
Extent and Nature of Circulation:
Average
No. Copies of
No. Copies
Single Issue
Each Issue
Published
During Preceding Nearest to
12 Months
Filing Date
Total Number of Copies
(net press run)
21112
20040
Outside County Paid/Requested Mail
Subscriptions stated on PS Form 3541
14695
14007
In-County Paid/Requested Mail
Subscriptions stated on PS Form 3541
0
0
Sales through dealers and carriers,
street vendors, counter sales, and
other paid or requested distribution
outside USPS
324
349
Requested copies distributed by other
mail classes through the USPS
0
0
Total paid and/or requested circulation 15019
14356
Outside County Nonrequested Copies
stated on PS Form 3541
5231
5039
In-County Nonrequested Copies stated
on PS Form 3541
0
0
Nonrequested copies distributed
through the USPS by other classes of mail
0
0
Nonrequested copies distributed
outside the mail
135
0
Total Nonrequested distribution
5366
5039
Total distribution
20384
19395
Copies not distributed
727
645
Total
21112
20040
Percent paid and/or requested
circulation
74%
74%

16) Total Circulation includes electronic
copies. Report circulation PS Form
3526-X worksheet
75%
75%
17) Publication of Statement of Ownershp for a Requester
Publication is required and wil be printed in the October 2014
issue of this publication.
18) Melanie Hepperly, VP & CFO - Date: September 29, 2014
I certify that all information furnished on this form is true and
complete. I understand that anyone who furnishes false or misleading
information on this form or who omits material or information
requested on the form may be subject to criminal sanctions (including
fines and imprisonment) and/or civil sanctions (including civil
penalties).
bakemag.com | OCT 2014 > 61

http://www.bakemag.com

bake - October 2014

Table of Contents for the Digital Edition of bake - October 2014