Keep order materials in close proximity to all the phones and make sure computers are easily accessible. video tapes sometimes just to see how long a certain cake took." Email Inquiries Emails present a great way to interact with your customers. Obviously, the technology of emails gives customers and bakeries a tremendous amount of options for communications, but email communications need to have structure and purpose 36 < DEC 2014 | bakemag.com 034_BA_Dec14_F2.indd 36 12/9/2014 2:53:09 PMhttp://www.cmbakeware.com http://www.bakemag.com