Breads Bagels Rolls Pies Manufacturer and Registered Trademark Owner of ARTOFEX® DOUBLE ARM MIXERS Graters/Shredders EXCELLENT Bagel Equipment Rack Ovens Spiral Mixers Authorized Distributor for DAUB Bakery Machines A As always, Excellent remains the most reliable source for sales and service for all your bakery equipment needs. BETTER CONSULTATIONS To make your cake consultations easier, remember these points: * Anything is a consultation if somebody's having a conversation about how much a cake costs * Set a specifi c amount of time for any cake consultation * Consultations are not a time for customers to bring a group of people for dessert * Make pricing easy and understandable * Let customers see your complete pricing sheet, but don't let them leave the bakery with it * Charge a minimal fee for consultations that can be applied to the payment if the order is booked EXCELLENT BAKERY EQUIPMENT 315 Fairfi eld Road Fairfi eld, NJ 07004 www.Excellent-Bagels.com 888.BAGELS1*973*244*1664 like any other type of business communication. Your bakery needs to be seen as a single entity. "It's important if you are having multiple people answering emails to have one voice," Fahey says. "You have to coach your people on how to write a proper email." When using a contact form on your website to communicate through email, auto responders off er key elements to maximize correspondence. "Auto responders are the best thing since sliced bread because you get to give your 38 < DEC 2014 | bakemag.comhttp://www.Excellent-Bagels.com