bake - January 2015 - 37

efficiency or come up with good ideas, praise
them publicly and if you can, reward them
somehow.
Marketing and Promotion

You must prioritize your internet
presence in today's web-based world.

Bakeries need to market themselves and
promote their products. The expenses involved
in marketing and promotions differ from the
typical "hard" expenses in that adding or
cutting from the budget might not show up in
a number that allows owner operators to make
solid decisions on whether or not the money
spent comes back into the shop in revenue.
If you produce specialty items that are
all-natural, gluten-free, kosher or even homemade or made from an old family recipe, these
are things that must be in the forefront of your

MIXES

marketing and promotional efforts.
You must prioritize your internet presence in

IT'S GLUTEN FREE AS IT SHOULD BE - AMAZING AND DELICIOUS.

today's web-based world. Spend the money to
keep your bakery's website up to date and it will
make a difference. Also, take full advantage of

We created King Arthur Flour gluten-free products to meet the same exacting standards

social media. Make it an integral piece of your
online marketing and promotions. Not only do
more and more people use social media for

GLUTEN-FREE FLOUR

GLUTEN-FREE BREAD + PIZZA MIX

6/5 lb. bags - KAF #29630 | 25 lb. - KAF #29925 | 50 lb. - KAF #30050

6/5 lb. bags - KAF #29030 | 25 lb. - KAF #29325 | 50 lb. - KAF #29450

GLUTEN-FREE SCONE MIX

GLUTEN-FREE MUFFIN MIX

6/5 lb. bags - KAF #29830 | 25 lb. - KAF #30125 | 50 lb. - KAF #30250

6/5 lb. bags - KAF #29530 | 25 lb. - KAF #29825 | 50 lb. - KAF #29950

GLUTEN-FREE BANANA BREAD MIX

GLUTEN-FREE CHOCOLATE CAKE MIX

6/5 lb. bags - KAF #28930 | 25 lb. - KAF #29225 | 50 lb. - KAF #29350

6/5 lb. bags - KAF #29230 | 25 lb. - KAF #29525 | 50 lb. - KAF #29650

GLUTEN-FREE COOKIE MIX

GLUTEN-FREE YELLOW CAKE MIX

6/5 lb. bags - KAF #29330 | 25 lb. - KAF #29625 | 50 lb. - KAF #29750

6/5 lb. bags - KAF #29930 | 25 lb. - KAF #30225 | 50 lb. - KAF #30350

GLUTEN-FREE ALL-PURPOSE BAKING MIX

GLUTEN-FREE DOUGHNUT MIX

6/5 lb. bags - KAF #28830 | 25 lb. - KAF #29125 | 50 lb. - KAF #29250

6/5 lb. bags - KAF #29430 | 25 lb. - KAF #29725 | 50 lb. - KAF #29850

Customer engagement should be your priority.

GLUTEN-FREE BROWNIE MIX

GLUTEN-FREE PANCAKE MIX

Instead of just running promotions with

6/5 lb. bags - KAF #29130 | 25 lb. - KAF #29425 | 50 lb. - KAF #29550

6/5 lb. bags - KAF #29730 | 25 lb. - KAF #30025 | 50 lb. - KAF #30150

shopping and reviews, but it's free.
When it comes to social media marketing, use
them all to reach as many demographics as
possible. Facebook, for example, has fallen
out of favor with the millennial age group, but
expanded greatly among Gen Xers and baby
boomers. The younger ages now spend more
time on Twitter and Instagram. Whether you use
all social media platforms available or just one,
you must use them to engage your customers.

images of products you're having a special on,
show what life at your bakery is like. Create a
community through your social media posts
and engage your followers as much as possible.
Respond to their posts, carry on conversations

KING ARTHUR FLOUR HEADQUARTERS
877-KAFLOUR or 877-523-5687
For more information visit
kingarthurflour.com/professional

Kosher

with them. This builds relationships with
followers and that's what they want.

bakemag.com | JAN 2015 > 37

http://www.kingarthurflour.com/professional http://www.bakemag.com

bake - January 2015

Table of Contents for the Digital Edition of bake - January 2015