bake - January 2015 - 37
efficiency or come up with good ideas, praise
them publicly and if you can, reward them
somehow.
Marketing and Promotion
You must prioritize your internet
presence in today's web-based world.
Bakeries need to market themselves and
promote their products. The expenses involved
in marketing and promotions differ from the
typical "hard" expenses in that adding or
cutting from the budget might not show up in
a number that allows owner operators to make
solid decisions on whether or not the money
spent comes back into the shop in revenue.
If you produce specialty items that are
all-natural, gluten-free, kosher or even homemade or made from an old family recipe, these
are things that must be in the forefront of your
MIXES
marketing and promotional efforts.
You must prioritize your internet presence in
IT'S GLUTEN FREE AS IT SHOULD BE - AMAZING AND DELICIOUS.
today's web-based world. Spend the money to
keep your bakery's website up to date and it will
make a difference. Also, take full advantage of
We created King Arthur Flour gluten-free products to meet the same exacting standards
social media. Make it an integral piece of your
online marketing and promotions. Not only do
more and more people use social media for
GLUTEN-FREE FLOUR
GLUTEN-FREE BREAD + PIZZA MIX
6/5 lb. bags - KAF #29630 | 25 lb. - KAF #29925 | 50 lb. - KAF #30050
6/5 lb. bags - KAF #29030 | 25 lb. - KAF #29325 | 50 lb. - KAF #29450
GLUTEN-FREE SCONE MIX
GLUTEN-FREE MUFFIN MIX
6/5 lb. bags - KAF #29830 | 25 lb. - KAF #30125 | 50 lb. - KAF #30250
6/5 lb. bags - KAF #29530 | 25 lb. - KAF #29825 | 50 lb. - KAF #29950
GLUTEN-FREE BANANA BREAD MIX
GLUTEN-FREE CHOCOLATE CAKE MIX
6/5 lb. bags - KAF #28930 | 25 lb. - KAF #29225 | 50 lb. - KAF #29350
6/5 lb. bags - KAF #29230 | 25 lb. - KAF #29525 | 50 lb. - KAF #29650
GLUTEN-FREE COOKIE MIX
GLUTEN-FREE YELLOW CAKE MIX
6/5 lb. bags - KAF #29330 | 25 lb. - KAF #29625 | 50 lb. - KAF #29750
6/5 lb. bags - KAF #29930 | 25 lb. - KAF #30225 | 50 lb. - KAF #30350
GLUTEN-FREE ALL-PURPOSE BAKING MIX
GLUTEN-FREE DOUGHNUT MIX
6/5 lb. bags - KAF #28830 | 25 lb. - KAF #29125 | 50 lb. - KAF #29250
6/5 lb. bags - KAF #29430 | 25 lb. - KAF #29725 | 50 lb. - KAF #29850
Customer engagement should be your priority.
GLUTEN-FREE BROWNIE MIX
GLUTEN-FREE PANCAKE MIX
Instead of just running promotions with
6/5 lb. bags - KAF #29130 | 25 lb. - KAF #29425 | 50 lb. - KAF #29550
6/5 lb. bags - KAF #29730 | 25 lb. - KAF #30025 | 50 lb. - KAF #30150
shopping and reviews, but it's free.
When it comes to social media marketing, use
them all to reach as many demographics as
possible. Facebook, for example, has fallen
out of favor with the millennial age group, but
expanded greatly among Gen Xers and baby
boomers. The younger ages now spend more
time on Twitter and Instagram. Whether you use
all social media platforms available or just one,
you must use them to engage your customers.
images of products you're having a special on,
show what life at your bakery is like. Create a
community through your social media posts
and engage your followers as much as possible.
Respond to their posts, carry on conversations
KING ARTHUR FLOUR HEADQUARTERS
877-KAFLOUR or 877-523-5687
For more information visit
kingarthurflour.com/professional
Kosher
with them. This builds relationships with
followers and that's what they want.
bakemag.com | JAN 2015 > 37
http://www.kingarthurflour.com/professional
http://www.bakemag.com
bake - January 2015
Table of Contents for the Digital Edition of bake - January 2015
Bake - January 1, 2015
The Expansion Issue - A New (Old) Frontier
Table of Contents
News Bites - Barry Callebaut adds to coatings and inclusions portfolio
What consumers searched for in 2014
Young baker dreams big in Maryland
Chief concept officer to leave Panera
My Favorite Things
Management - Background Checks
Labor Front - Depositing & Decorating
Food Safety - Management’s Responsibility
Ingredients - Dried Plums
Hard Work and Love
Alternative Financing
Full Steam Ahead
Lean Operation
Heirloom Wheat Flour
British Baking Gains an Audience
Tart tarts
Chocolate Decorations
Top 3 Trends for Chocolate
Cafe - Drink Service Equipment
Wing Season
Products
Product Showcase
Classifieds
Ad Index
Online
bake - January 2015 - GM1
bake - January 2015 - GM2
bake - January 2015 - Bake - January 1, 2015
bake - January 2015 - 2
bake - January 2015 - The Expansion Issue - A New (Old) Frontier
bake - January 2015 - 4
bake - January 2015 - News Bites - Barry Callebaut adds to coatings and inclusions portfolio
bake - January 2015 - Chief concept officer to leave Panera
bake - January 2015 - 7
bake - January 2015 - My Favorite Things
bake - January 2015 - 9
bake - January 2015 - Management - Background Checks
bake - January 2015 - 11
bake - January 2015 - Labor Front - Depositing & Decorating
bake - January 2015 - 13
bake - January 2015 - Food Safety - Management’s Responsibility
bake - January 2015 - 15
bake - January 2015 - Ingredients - Dried Plums
bake - January 2015 - 17
bake - January 2015 - Hard Work and Love
bake - January 2015 - 19
bake - January 2015 - 20
bake - January 2015 - 21
bake - January 2015 - 22
bake - January 2015 - 23
bake - January 2015 - 24
bake - January 2015 - 25
bake - January 2015 - Alternative Financing
bake - January 2015 - 27
bake - January 2015 - 28
bake - January 2015 - 29
bake - January 2015 - Full Steam Ahead
bake - January 2015 - 31
bake - January 2015 - 32
bake - January 2015 - 33
bake - January 2015 - Lean Operation
bake - January 2015 - 35
bake - January 2015 - 36
bake - January 2015 - 37
bake - January 2015 - Heirloom Wheat Flour
bake - January 2015 - 39
bake - January 2015 - British Baking Gains an Audience
bake - January 2015 - 41
bake - January 2015 - Tart tarts
bake - January 2015 - 43
bake - January 2015 - Chocolate Decorations
bake - January 2015 - Top 3 Trends for Chocolate
bake - January 2015 - Cafe - Drink Service Equipment
bake - January 2015 - 47
bake - January 2015 - 48
bake - January 2015 - 49
bake - January 2015 - Wing Season
bake - January 2015 - 51
bake - January 2015 - Products
bake - January 2015 - 53
bake - January 2015 - Product Showcase
bake - January 2015 - Classifieds
bake - January 2015 - 56
bake - January 2015 - Ad Index
bake - January 2015 - Online
bake - January 2015 - 59
bake - January 2015 - 60
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