The Cake Boss Cafe in downtown Manhattan, New York, features signature items like cannoli in two sizes. Value-added: Find value your business can add to stand out in the marketplace. Be the most unique business in the category. Branding: Develop your brand name in the market. Brand name businesses can always stand strong in a price war. Leave the price-cutting and price wars to big business. Small businesses with solid pricing strategies can escape a price war and low price position. Carefully, consider your price decisions. Your business depends on it. As you examine your pricing strategies, try to review at least once a year to evaluate whether you are right on track with market demand. Make sure you are offering enough premium products at the high end of the spectrum to maximize profitability. Defender® 3000 Bench Scales Designed to Handle Heavy Baking with Precision! * 66lb capacity and more - perfect for weighing large batches of dough in mixer bowls * Thick stainless steel platform and welded steel frame to stand up to repeated use * Shows weights in lb, oz, g, kg and lb:oz with a quick keypress Learn more at www.ohaus.com bakemag.com | APR 2015 > 35https://www.facebook.com/ohauscorp http://www.youtube.com/user/OhausChannel https://twitter.com/ohaus_corp http://www.ohaus.com