bake - November/December 2023 - 46

WINNING PROMOTIONS
An Amazing Milestone
EFCO Products Inc. recently hosted a celebratory luncheon to commemorate
120 years of business. The event highlighted the company's
history and emphasized its commitment to continuous improvement
and mission to make a positive impact in the community.
EFCO Products is a fourth-generation, family-owned food manufacturing
company headquartered in Poughkeepsie, N.Y. Founded
in 1903, EFCO Products has grown to become a global supplier of
quality food ingredients. Founded by Samuel Effron as a feed and
grocery store in Poughkeepsie, EFCO Products now manufactures
bakery products and dairy ingredients.
Speaking on the history of EFCO Products, current co-chairman
Jack Effron says, " Our family alone is not responsible for the longevity.
We have received invaluable assistance from many individuals
to whom we owe our gratitude. "
EFCO Products expanded its manufacturing capabilities by
responding to marketplace changes and the growth of industrial
manufacturers and chain restaurants. " The history of EFCO has
always been an adaptation to the needs of our customers. We welcome
change, and if we continue to do that, we will continue to be
successful, " said current co-chairman Ira Effron.
CHOCOLATE
Remix
Chocolate continues to lead the food and
beverage industry as the top flavor found
in global food and drink launches, appearing
in over 12,000 launches this year.
Chocolate plays a role in year-long treating
and celebration by helping consumers
connect with the indulgent side of life. As
the definition of wellness has broadened
to include mental and emotional health,
chocolate flavors are in high-demand as a
cherished mood-booster and a quintessential
comfort flavor. Here is a sneak peek
into the top chocolate flavor trends that
inspired the launch of Flavorchem's exclusive
flavor collection, Chocolate Remix.
New Nostalgia: Brands are tapping into
consumer cravings for nostalgic flavors
by reimagining familiar foods such as
dessert, breakfast, and childhood-inspired
flavors. Decadent chocolate chip pancake
has been transformed into its own flavor
46 2023
WINTER CAKE ISSUE
profile in recent launches from Pop-Tarts
and IHOP. Brands are elevating the salty
sweet combination of chocolate and peanut
butter with Koia's Chocolate Peanut
Butter Protein Shake and Skippy's Girl
Scout Cookie-inspired Chocolate Peanut
Butter P.B. Bites.
Escapism: Consumers crave adventurous
and unexpected chocolate varietals
as brands create innovative flavor fusions
across categories to meet consumer desire
for exploration. Alicja's Confections,
known for their postcard chocolate bars,
delivered on uniqueness with potato chip,
wasabi, and dill pickle flavored chocolate
bars. Mexican Hot Chocolate, traditionally
made with cinnamon and chili, was the
inspiration for one of Seattle Chocolate's
best-selling truffle bars and Kroger's Private
Selection's latest ice cream launch.
Seasonal: Brands are manifesting innovative
seasonal and limited-time chocolate-flavored
novelties for an indulgent
experience. Dunkin' unveiled its Chocolate
Caramel Cold Brew topped with
Chocolate Cold Foam and Cocoa Caramel
Sprinkles, while Sprinkles limited-time fall
offerings included several chocolate-inspired
cupcakes including a chocolate
cake with caramel, chocolate frosting, and
finished with miniature Twix candies.
This picture was taken in 1953, on EFCO's 50th anniversary. Pictured left to
right: Samuel Effron, EFCO's founder, with Ira, Sadie, Bill, Jack and Mike Effron;
the second and third generations of EFCO.
FLAVORCHEM, EFCO
bake - November/December 2023

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