bake - November/December 2023 - 9
practical marketing
A Fresh Take on
Nostalgia
One of the true gems of the South Central United States, Quincy
Bake Shop operates as a scratch bakery in central Oklahoma
City, specializing in premium ingredients to mix nostalgic flavors
in creative and unique packages. From custom one-offs to daily
wholesale orders, the bakery takes pride in delicious products,
consistency, and customer satisfaction.
Owner Trisha O'Donoghue was born and raised in Oklahoma.
After training at the French Pastry School in Chicago, she
worked for nine years with some of the best bakers and pastry
chefs in the city.
Her merchandising strategies begin with a sharp focus on the
elegance and deliciousness of her products. " We like our pastry
case to be full and have lots of different levels of pastry stands
and plates. We want the customers to really buy with their eyes. "
O'Donoghue founded Quincy Bake Shop from her home in
January 2019; the brick and mortar has been open since August
2020, O'Donoghue explains. " We have quadrupled our revenue
since our first year. We went from zero wholesale clients to having
our product sold in 10 other coffee shop locations. "
The bakery specializes in unique specialties such as Swedish
cardamom buns (kardamummabullar) and " are the only bakery
in OKC who make them. We also make delicious Kouign Amann,
a flaky classic French pastry that few bakers can master. "
Quincy Bake Shop's celebration cakes also help the bakery
stand out " Not only are our cakes made from scratch, but they
are moist and delicious, " O'Donoghue points out. " Our cake
frosting is also one that no one else in the city makes. It's a European
style, cooked buttercream that is creamy and not overly
sweet - a perfect companion to our cake flavors. "
Looking ahead, O'Donoghue sees her biggest opportunity
would be to level up kitchen space and put their shelf-stable
product products like fruit preserves in large grocery stores and
specialty stores in the area.
" We're hoping to be in a larger kitchen, " she says, " and have
another retail space with more wholesale clients. "
bakemag.com | NOV-DEC 2023 > 09
QUINCY BAKE SHOP
http://www.bakemag.com
bake - November/December 2023
Table of Contents for the Digital Edition of bake - November/December 2023
bake - November/December 2023 - Intro
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bake - November/December 2023 - BLANKa
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bake - November/December 2023 - PAN–1
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