CONTENTS
p.80
ON THE COVER
Joni and Max Fried of Freed's Bakery share their unique story of more
than 50 years operating a bakery business in Las Vegas. Cover photo by
Larry Hanna (page 38)
BREAD, BAKING & FINISHING TOUCHES
16 The Caretaker of San Francisco Sourdough
When you think of San Francisco, you most likely envision
the Golden Gate Bridge, Cable Cars, Lombard Street and
Alcatraz. But another important San Francisco staple is sourdough, which Master Baker Fernando Padilla is looking after
at Boudin Bakery's flagship location in Fisherman's Wharf.
38
p.28
BUSINESS INNOVATION
47
Breakfast Boosts Bakery Sales
Breakfast can provide all the energy your customers-and
your bakery-need for the day.
Freed's Bakery Hits the Jackpot
Freed's Bakery in Las Vegas hits the jackpot with its creative
cake designs and innovative business model that has kept the
family-owned bakery going strong for more than 50 years.
Learn how they are reinventing their approach on the Internet.
64
Molded Chocolate Creations
Chocolate is one of few things that can elicit smiles from the
majority of people all over the world. While you may not be
a chocolatier, you can still incorporate chocolate molds into
your existing product line.
53
Get Your Groupon
If you would like to attract thousands of new customers overnight, then take a minute to learn about the collective buying
phenomenon that is Groupon.
59 IBIE Competition Preview
The International Baking Industry Exposition will host the
best of the best in bread baking, cake decorating and chocolatiers, all under one roof. Take a look at previews for these
exciting events.
4 · BAKING BUYER · SEPTEMBER 10
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Table of Contents for the Digital Edition of bakingbuyer - September 2010