bakingbuyer - March 2011 - (Page PAN 37)

CAKES & DECORATING certain situations they will make small fondant figurines to put on the cake, but they don’t use fondant Plan Ahead! To make your graduation cakes really stand out, you may be thinking about using your local school’s mascots and logos in your decorations. But don’t act too quickly. You are not allowed to sell or gain profit from an officially licensed logo unless permission is first obtained from the institution it belongs to. Therefore, plan ahead and call your local schools. Explain to them that you would like to obtain permission for your bakery’s decorators to be able to use the schools’ marks. And be sure to make your calls soon, as the permission process can take anywhere from one week to two months to complete. Finally, after you obtain permission to use the logos, be sure you follow the strict usage rules—logos cannot be dissected or altered in any way, and all designs must be approved by the schools. to cover the cake. It is a different story at Tropicana Bakery & Cuban Café in Downey, CA, though. “The biggest thing right now is fondant. Everybody wants it,” says Tropicana’s Mel Madrazo. Be sure to pay attention to what your particular customers are asking for, so you can be prepared to make them what they want. DECORATIONS The most traditional and popular graduation cake decorations are the graduation hat and diploma. At Porto’s Bakery & Café in Downey, CA, they make their graduation hats out of a half-sphere of chocolate mousse—available through BakeMark. Decorating in the school colors is also popular. “Sometimes when the school colors are dark we like to wrap a ribbon around the cake instead, because when you have to mix that much color into the whipped topping it gets too bitter,” says Diana Marcelles of Reyna’s Bakery. Be sure to have on hand all the colors that correspond with the colors of your area’s schools. It’s also a good idea to keep edible images of college mascots or logos on-hand. Bakery Crafts, DecoPac and Lucks all offer cake-decorating supplies such as plaques, picks, novelty candles, graduation hats and diplomas in the themed colors, logos and symbols of many major universities. Edible photographs are another nice way to personalize graduation cakes. Icing Images, Lucks and DecoPac all offer edible printing options. At Reyna’s, they will use a school photo from every year and put them all around the band of the cake. For a more affordable option, they will just place one photo of the graduate on the top of the cake. The options are limitless! MARCH 11 | PANADERIA 37

Table of Contents for the Digital Edition of bakingbuyer - March 2011

bakingbuyer - March 2011
EDITOR’S NOTE - Reacting to the Economy
CONTENTS
CONTENTS
INDUSTRY NEWS
RBA to Relocate Headquarters
Caravan Names Director, Food Ingredient Sales
Bread Bakers Guild Adds to Board
Hobart Launches “Get Back to Scratch”
Gonnella Baking Promotes Dan Herzog
Danisco Takes Food Protection Gluten-free
IDDBA Speakers for 2011 Show
Expert Baker Joins New French Bakery
Green Baking
Bakery Toolkit
The Power of Promotions
CONTENTS
Inside and Out
Turn Impulse into Volume
Promote Personal Connections
Package, Protect, Promote
Loyalty Rewards
Shopper Spotlight
A Hot Concept
What’s Baking in Semifreddi’s Ovens
Team USA Profile
USA WINS SIGEP BREAD CUP
The Final Results of the Sigep Bread Cup 2011
A Guide to GRADUATION Cake Licensing
Your Options
Related Defi nitions
Here Comes the Groom's Cake
Personal Touch
Pillow Talk
Social Circles
How to Mold Filled Chocolate Candies
Alternative Method for Larger Jobs
Signature Sandwich Breads
Graduates Take th e Cake
Uncertain Times
Bake Your Own Signature
More Cake, Please
Word of Mouth
Creative Inspirations
THUMBS UP FOR GOURMET COFFEE
SANITATION Takes Center Stage
Production Schedule
FEATURED PRODUCTS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
BAKER’S DOZEN
BakeMark's Panaderia
CARTA DE INTRODUCCIÓN - Fusión Cubana
INTRODUCTORY LETTER - Cuban Fusion
Panes Dulces
Pasteles de Graduación
La Demanda Crece Por Platillos Étnicos y Opciones de Mejor Valor
Fusión Cubana
Porto’s Bakery & Café
Tropicana Bakery & Cuban Café
Reyna’s Bakery
Panadería La Mexicana
La Estrella Bakery
El Fogón
NUEVOS PRODUCTOS DE TRIGAL DORADO
CALENDARIO DE DÍAS FESTIVOS
FÓRMULAS
Sweet Breads
Wheat is on the Rise
Graduation Cakes
The Busy Graduation Season
Plan Ahead!
Demand Rising for Ethnic Fare and Value Options
Cuban Fusion
Porto’s Bakery & Café
Tropicana Bakery & Cuban Café
Reyna’s Bakery
Panadería La Mexicana
La Estrella Bakery
El Fogón
CALENDAR
NEW PRODUCTS FROM TRIGAL DORADO
FORMULAS

bakingbuyer - March 2011