bakingbuyer - March 2011 - (Page TK 8)

08 8 Promote Personal Connections There are many reasons why a local retail bakery is the first place consumers go when they want a unique item for a special occasion. High on the list is the personal connection, especially for those operations who have spent generations in their communities. “People feel like this is their bakery,” says Michael Weber of Weber’s Bakery in Chicago. “They take a personal stake in it.” These personal connections can give you an edge over the competition when it comes to custom products such as celebration cakes. Dawn research shows that a celebration cake affords the single greatest emotional connection you will make with customers. Be mers. sure to get it right... and to follow up to ensure it was a success. s. Follow up Every custom order is a chance to make a connection that can an with cus last a lifetime. Take care to manage and build on those more e after a ce tomers leb intimate interactions with customers, and it can lead to sales keep them ration to for years to come. Birthday celebrations and weddings are a com back to yo ing great place to start! u. CONSULTATIONS ARE ABOUT CONNECTING A wedding cake consultation is a prime opportunity for you to get to know your customer on a personal level that goes beyond the cake itself. You will find out likes and dislikes, personal interests and dynamics of the couple. Weddings are full of sentimentality and family history. Tap into it and make note of it. Putting intimate personal touches into a wedding cake not only makes the day special for the couple, but it lets them know that you listen and you’re willing to go the extra mile. Although the bride is the star attraction on the wedding day, don’t forget about the groom, whose cake might present opportunity for even more personalization than the wedding cake itself. Grooms’ cakes play a more pivotal role in the wedding than ever before. While the wedding cake serves as the centerpiece of the reception and overall theme, the groom’s cake is all personality, giving guests a glimpse into who the groom is. It might show off his alma mater, his team or his most prized possession. After the Photos: The groom’s cake (left) can get as much attention as the wedding cake; for first anniversaries on a large wedding cake order, Gardner will recreate its top tier (top right); reconnect with customers on milestone birthdays.

Table of Contents for the Digital Edition of bakingbuyer - March 2011

bakingbuyer - March 2011
EDITOR’S NOTE - Reacting to the Economy
CONTENTS
CONTENTS
INDUSTRY NEWS
RBA to Relocate Headquarters
Caravan Names Director, Food Ingredient Sales
Bread Bakers Guild Adds to Board
Hobart Launches “Get Back to Scratch”
Gonnella Baking Promotes Dan Herzog
Danisco Takes Food Protection Gluten-free
IDDBA Speakers for 2011 Show
Expert Baker Joins New French Bakery
Green Baking
Bakery Toolkit
The Power of Promotions
CONTENTS
Inside and Out
Turn Impulse into Volume
Promote Personal Connections
Package, Protect, Promote
Loyalty Rewards
Shopper Spotlight
A Hot Concept
What’s Baking in Semifreddi’s Ovens
Team USA Profile
USA WINS SIGEP BREAD CUP
The Final Results of the Sigep Bread Cup 2011
A Guide to GRADUATION Cake Licensing
Your Options
Related Defi nitions
Here Comes the Groom's Cake
Personal Touch
Pillow Talk
Social Circles
How to Mold Filled Chocolate Candies
Alternative Method for Larger Jobs
Signature Sandwich Breads
Graduates Take th e Cake
Uncertain Times
Bake Your Own Signature
More Cake, Please
Word of Mouth
Creative Inspirations
THUMBS UP FOR GOURMET COFFEE
SANITATION Takes Center Stage
Production Schedule
FEATURED PRODUCTS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
BAKER’S DOZEN
BakeMark's Panaderia
CARTA DE INTRODUCCIÓN - Fusión Cubana
INTRODUCTORY LETTER - Cuban Fusion
Panes Dulces
Pasteles de Graduación
La Demanda Crece Por Platillos Étnicos y Opciones de Mejor Valor
Fusión Cubana
Porto’s Bakery & Café
Tropicana Bakery & Cuban Café
Reyna’s Bakery
Panadería La Mexicana
La Estrella Bakery
El Fogón
NUEVOS PRODUCTOS DE TRIGAL DORADO
CALENDARIO DE DÍAS FESTIVOS
FÓRMULAS
Sweet Breads
Wheat is on the Rise
Graduation Cakes
The Busy Graduation Season
Plan Ahead!
Demand Rising for Ethnic Fare and Value Options
Cuban Fusion
Porto’s Bakery & Café
Tropicana Bakery & Cuban Café
Reyna’s Bakery
Panadería La Mexicana
La Estrella Bakery
El Fogón
CALENDAR
NEW PRODUCTS FROM TRIGAL DORADO
FORMULAS

bakingbuyer - March 2011