INDUSTRY NEWS
Robbie Unveils Fresh N Tasty Bakery Pouches
Robbie, a leading flexible packaging supplier to the supermarket industry, introduced its newest line – Fresh N Tasty Bakery Pouches for consumers and retailers seeking value-added benefits in their packaging for fresh baked items. Fresh N Tasty Bakery Pouches are designed with a resealable zipper and proprietary film structure that keeps baked goods tasting fresher, longer. The new pouch is built with a large window for viewing the fresh product inside. A zipper placed above the large viewing window guarantees closure and gives the consumer an easy open/ close feature for sealing in freshness. A handle at the top of the pouch allows consumers to easily carry the product. Fresh N Tasty Bakery Pouches offer retailers benefits such as: Colorful eye-catching graphics for increased impulse sales Ability to differentiate their bakery department Build brand awareness by printing store logo on pouch Provides store sustainability message by offering an eco-friendly package Packaging footprint is smaller than rigid clamshell which means less pallets, boxes, warehouse space, labor and trucking Fresh N Tasty Bakery Pouches offer processors benefits such as: Increased brand loyalty from retailers by providing improved product quality throughout shelf life Ability to offer retailers a valueadded package
Valor TM 3000 tXtreme C om p ac Bak in g Scale
High resolution sub-gram models with 0.01g or 0.1g precision
processing applications
14 · BAKING BUYER · APRIL 11
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Table of Contents for the Digital Edition of bakingbuyer - April 2011