bakingbuyer - April 2011 - (Page 24)

DESIGN OF THE TIMES ju se you’ve showca Even if sure to aller y, ake, be photo g prom c ebsite’s text ur w ake” in it in yo prom c ve “ l help and ha This wil photo. e ages near th ogle Im s in Go hit ch for you get rs sear ustome when c nline. akes o prom c ion timizat Op Tipst done one was all about the school, the mascot, the colors and all that,” she says. Wedding Parallel When it comes to cake orders, you might find a couple of details that parallel the wedding cake business. It’s not a big surprise, when you think about what the event means to boys and girls. For a girl, prom is her night to shine. And although the boy is typically the one to ask for the date, his primary role is to don the tux and simply show up and show off his date. Start with the clientele. Rossberg has noticed that it’s usually a motherdaughter pair who come in to order the prom cake, similar to his typical wedding clientele. And he sees a similarity in the planning and ideas they have in mind. “Certain people are thinking about their wedding and planning it in their head,” he says. “I see the similarity with prom cake, in that they’ve been thinking about it for a few months—maybe not years—but they definitely have Popular Prom Themes Here are some popular prom themes from recent years: Masquerade Tropical Oscar Night Under the Sea Jungle Starry Night Storybook Romance New York, New York Casino Believe in Magic Medieval A Night in Paris the hygienic pipingbag The Original, and Now… Even Better! • • • • • • • • Professional’s Favorite Choice hoice oice i e Protect Your Food-Safety Reputation Easy-Tear Perforation Grip-Tight Outer Surface Ultra-Strong No Flange Seam In Stay-Clean Dispenser Box 12” 18” 21” and NEW 25” Sizes Don’t Accept Risky Knock-Offs Now Kosher Certiﬁed! NOT Made in China 1.877.BUY.HYGO | www.hygomax.com http://www.hygomax.com

Table of Contents for the Digital Edition of bakingbuyer - April 2011

bakingbuyer - April 2011
EDITOR’S NOTE - The Century Mark
CONTENTS
INDUSTRY NEWS
‘Last Cake Standing’ Returns
Deli Added to 2012 Atlantic Bakery Expo
Barry Callebaut Strengthens Healthier Confectionery Alternatives
WP Bakery Group Joins Industrial Market
Wilton Survey Reveals How America Bakes
Robbie Unveils Fresh N Tasty Bakery Pouches
Celebration Bread
Using Preferments
Team USA Profi le
Prom Cakes: The next big thing in occasion cakes
Popular Prom Themes
Party Time
Expand Your Horizons
Chocolate Showpiece: STEP-BY-STEP WITH VANESSA GREELEY
A Fresh Take on Take-and-Bake
The Sandwich Parallel
Online Ordering
Pick-up Artists
History IN THE Baking
Employee Recognition
ALL IN THE Family
Tips on Fondant Sheeting
Smoothies Sell Themselves
FEATURED PRODUCTS
Production Schedule
PRODUCT SHOWCASE
AD INDEX
Sammie Surprise
BAKER’S DOZEN

bakingbuyer - April 2011