bakingbuyer - April 2011 - (Page 42)

Employee Recognition John Roeser III has worked hard to recognize employees who make a long-term commitment to the bakery. Every five years, employees receive a pin denoting years of service by a specific manmade jewel stone. 5 years = Emerald 10 years = Two emeralds 15 years = Three emeralds 20 years = Two emeralds and a diamond 25 years = Two diamonds and an emerald 30 years = Three diamonds Currently store manager Miranda Trinidad (right) has 32 years—her three-diamond pin was placed on a gold bracelet. He also has three employees who have more than 20 years, and five who have more than 15. Advertising They Will Eat Up Try this innovative marketing and advertising approach from Kopykake – the creator and leading provider of edible inks and edible frosting sheets. Place pictures and graphics on cakes, cookies, cupcakes, doughnuts and more. Add value to your tasty treats and brand them with whatever your customer desires. With Kopykake you can put your mark on every confection. 42 · BAKING BUYER · APRIL 11 3699 West 240th Street, Torrance CA 90505 toll free 800-999-5253 Photography by Eddie Quiñones product, it can help you supplement your product line,” Roeser III says. “It’s actually profitable to supplement.” Like their French bread, which is a frozen product: They sell two loaves for $1.47. “It’s a fixed cost, so it’s easy to do the buy-one-get-one.” But signature items like their devil’s food hot milk sponge cake have been the same formula for as long as anyone at the bakery can remember. It’s hard to be consistent with quality when you’re working in small batches, Roeser III says. “The potential for error increases as the production size decreases,” he says. So knowing where to supplement and where to put the care and focus http://www.kopykake.com/sample

Table of Contents for the Digital Edition of bakingbuyer - April 2011

bakingbuyer - April 2011
EDITOR’S NOTE - The Century Mark
CONTENTS
INDUSTRY NEWS
‘Last Cake Standing’ Returns
Deli Added to 2012 Atlantic Bakery Expo
Barry Callebaut Strengthens Healthier Confectionery Alternatives
WP Bakery Group Joins Industrial Market
Wilton Survey Reveals How America Bakes
Robbie Unveils Fresh N Tasty Bakery Pouches
Celebration Bread
Using Preferments
Team USA Profi le
Prom Cakes: The next big thing in occasion cakes
Popular Prom Themes
Party Time
Expand Your Horizons
Chocolate Showpiece: STEP-BY-STEP WITH VANESSA GREELEY
A Fresh Take on Take-and-Bake
The Sandwich Parallel
Online Ordering
Pick-up Artists
History IN THE Baking
Employee Recognition
ALL IN THE Family
Tips on Fondant Sheeting
Smoothies Sell Themselves
FEATURED PRODUCTS
Production Schedule
PRODUCT SHOWCASE
AD INDEX
Sammie Surprise
BAKER’S DOZEN

bakingbuyer - April 2011