bakingbuyer - April 2011 - 55

S U C C E S S

S T O R I E S

HOW A VEMAG R O TA R Y S H E E T E R

produced the P E R F E CT B R O W N I E
A T RU E S T O RY: A Reiser customer was using a Vemag Depositor to successfully portion gourmet cookies and scones. She wanted to expand into brownie products and decided to purchase a piston filler to do the job. She quickly discovered the limitations of the piston filler – the batter had to be made less viscous to run through the machine and it required hand-spreading to fill the tray corners. Realizing how happy she was with her Vemag, she asked Reiser’s bakery specialists to engineer a solution. The result was a Reiser 18-inch Rotary Sheeter that attached to the Vemag. This heavy-duty device allowed her to make the brownies as thick and chocolatey as she originally envisioned. The Sheeter’s full-width extrusion completely filled the pan, eliminating all hand labor. It was the perfect solution! Her vocal support resulted in sales at other plants as she spread the word of Vemag’s ability to sheet viscous batters and cookie doughs.

T H E V E M A G P R E VA I L E D O V E R P I S T O N F I L L E R L I M I T A T I O N S
Reiser 725 Dedham Street, Canton, MA 02021 • (781) 821-1290 Reiser Canada 1549 Yorkton Court #4, Burlington, ON L7P 5B7 • (905) 631-6611 www.reiser.com

E q u i p m e n t a n d Te c h n o l o g y f o r t h e B a k e r y I n d u s t r y


http://www.reiser.com

bakingbuyer - April 2011

Table of Contents for the Digital Edition of bakingbuyer - April 2011

bakingbuyer - April 2011
EDITOR’S NOTE - The Century Mark
CONTENTS
INDUSTRY NEWS
‘Last Cake Standing’ Returns
Deli Added to 2012 Atlantic Bakery Expo
Barry Callebaut Strengthens Healthier Confectionery Alternatives
WP Bakery Group Joins Industrial Market
Wilton Survey Reveals How America Bakes
Robbie Unveils Fresh N Tasty Bakery Pouches
Celebration Bread
Using Preferments
Team USA Profi le
Prom Cakes: The next big thing in occasion cakes
Popular Prom Themes
Party Time
Expand Your Horizons
Chocolate Showpiece: STEP-BY-STEP WITH VANESSA GREELEY
A Fresh Take on Take-and-Bake
The Sandwich Parallel
Online Ordering
Pick-up Artists
History IN THE Baking
Employee Recognition
ALL IN THE Family
Tips on Fondant Sheeting
Smoothies Sell Themselves
FEATURED PRODUCTS
Production Schedule
PRODUCT SHOWCASE
AD INDEX
Sammie Surprise
BAKER’S DOZEN
bakingbuyer - April 2011 - bakingbuyer - April 2011
bakingbuyer - April 2011 - 2
bakingbuyer - April 2011 - EDITOR’S NOTE - The Century Mark
bakingbuyer - April 2011 - CONTENTS
bakingbuyer - April 2011 - 5
bakingbuyer - April 2011 - 6
bakingbuyer - April 2011 - 7
bakingbuyer - April 2011 - INDUSTRY NEWS
bakingbuyer - April 2011 - 9
bakingbuyer - April 2011 - Barry Callebaut Strengthens Healthier Confectionery Alternatives
bakingbuyer - April 2011 - 11
bakingbuyer - April 2011 - Wilton Survey Reveals How America Bakes
bakingbuyer - April 2011 - 13
bakingbuyer - April 2011 - Robbie Unveils Fresh N Tasty Bakery Pouches
bakingbuyer - April 2011 - 15
bakingbuyer - April 2011 - Celebration Bread
bakingbuyer - April 2011 - Using Preferments
bakingbuyer - April 2011 - 18
bakingbuyer - April 2011 - 19
bakingbuyer - April 2011 - Team USA Profi le
bakingbuyer - April 2011 - 21
bakingbuyer - April 2011 - Prom Cakes: The next big thing in occasion cakes
bakingbuyer - April 2011 - 23
bakingbuyer - April 2011 - Popular Prom Themes
bakingbuyer - April 2011 - Party Time
bakingbuyer - April 2011 - Expand Your Horizons
bakingbuyer - April 2011 - 27
bakingbuyer - April 2011 - 28
bakingbuyer - April 2011 - 29
bakingbuyer - April 2011 - Chocolate Showpiece: STEP-BY-STEP WITH VANESSA GREELEY
bakingbuyer - April 2011 - 31
bakingbuyer - April 2011 - 32
bakingbuyer - April 2011 - 33
bakingbuyer - April 2011 - The Sandwich Parallel
bakingbuyer - April 2011 - 35
bakingbuyer - April 2011 - Pick-up Artists
bakingbuyer - April 2011 - 37
bakingbuyer - April 2011 - History IN THE Baking
bakingbuyer - April 2011 - 39
bakingbuyer - April 2011 - 40
bakingbuyer - April 2011 - 41
bakingbuyer - April 2011 - Employee Recognition
bakingbuyer - April 2011 - 43
bakingbuyer - April 2011 - 44
bakingbuyer - April 2011 - 45
bakingbuyer - April 2011 - 46
bakingbuyer - April 2011 - ALL IN THE Family
bakingbuyer - April 2011 - 48
bakingbuyer - April 2011 - 49
bakingbuyer - April 2011 - 50
bakingbuyer - April 2011 - 51
bakingbuyer - April 2011 - 52
bakingbuyer - April 2011 - 53
bakingbuyer - April 2011 - Tips on Fondant Sheeting
bakingbuyer - April 2011 - 55
bakingbuyer - April 2011 - Smoothies Sell Themselves
bakingbuyer - April 2011 - 57
bakingbuyer - April 2011 - 58
bakingbuyer - April 2011 - Production Schedule
bakingbuyer - April 2011 - 60
bakingbuyer - April 2011 - PRODUCT SHOWCASE
bakingbuyer - April 2011 - 62
bakingbuyer - April 2011 - AD INDEX
bakingbuyer - April 2011 - Sammie Surprise
bakingbuyer - April 2011 - 65
bakingbuyer - April 2011 - BAKER’S DOZEN
bakingbuyer - April 2011 - 67
bakingbuyer - April 2011 - 68
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