bakingbuyer - May 2011 - (Page 3)

EDITOR’S NOTE INSIGHT FOR BUSINESS ON THE RISE EDITORIAL STAFF John Unrein | Senior Editor Joanie Spencer | Managing Editor Anna Comstock | Online Editor Cayce Richardson | Senior Designer SALES STAFF Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative PUBLISHING STAFF Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Jon Hall Director of E-Business Jen Morris Promotions Manager The Bakery Showman “I am a showman by profession.” P.T. Barnum Think about this quote for a moment. Bakers, in my experience, are not big fans of the spotlight. They love the craft of baking. They are honorable and hard working. They strive for excellence in everything they produce. For these reasons, I have never enjoyed covering an industry more than retail baking. I have interviewed many famous people in my time, but my favorites are always those who do not seek out attention. Still, sometimes I wonder if the retail baking industry may be missing something by shying away from the limelight. The baking business needs showmen, too, just as any successful enterprise. Somebody has to grab the megaphone and lead the cheers. Otherwise, the crowds might not pay attention. You can make the greatest sweet rolls in the world, but if customers don’t buy your sweet rolls, you are not going to stay in business for long. In this issue, we take a closer look at one of retail baking’s great showman, Tim Kiedrowski. The owner of Kiedrowski’s Simply Delicious Bakery in Amherst, OH, offers quite a success story. In 1984, he bought the bakery where he’d worked for only a month. He kept working year after year, to grow the business and come up with new ways to generate excitement about their bakery. When we visited Tim Kiedrowski last year during our Discovering America’s Bakeries video series (see www.bakingbuyer.com), we discovered a diamond in the rough. His infectious enthusiasm and creative thinking brought innovative ideas to light. Every baker should watch what he has to say. His words inspire all of us to think positive and forge ahead. For this reason, we congratulate Kiedrowski’s Simply Delicious Bakery as the 2011 winner of America’s Best Bakery Contest, voted on by the bakery’s many fans. It’s a well-deserved honor, and a lesson for us all. BAKING BUYER (ISSN 1056-6007) Volume 23, issue 4 is published 9 times a year, Jan, Mar, Apr, May, Jun, Aug, Sep, Oct and Nov by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Bleuchip International, P Box 25542, .O. London, ON, N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to BAKING BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. BAKING BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc. SUBSCRIBER Services ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is 816=756=0494; advertising sales can be reached by fax at 816=756=2618. Our e-mail address is bakingbuyer@sosland.com. This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES Baking Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to reprints@sosland.com or call (816) 756-1000. Baking Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000. John Unrein junrein@sosland.com A FFILIATED P UBLICATIONS 4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: bakingbuyer@sosland.com ® MAY 11 · BAKING BUYER · 3 http://www.bakingbuyer.com

Table of Contents for the Digital Edition of bakingbuyer - May 2011

bakingbuyer - May 2011
EDITOR’S NOTE - The Bakery Showman
CONTENTS
INDUSTRY NEWS
APC/Crisco National Pie Championships
Caravan Launches New Website
National Honey Board Offers Bakery Formulas
Cake Boss Joins Get Back to Scratch
The Baking Channel
Preferment Primer
Birth of the Slider
Team USA Profile
Extremem Cakes
Macaroon Sushi
Think Outside the Bakery
Chocolate Mousse: Tips & Techniques
Get your Grill on
Effective E-Newsletters
"The Greatest Show on Earth"
Welcome Home
Getting to Know You
Brandon’s Cookies
Re-Cakes
Lessons Learned
Wedding Statistics
Efficiency in Motion
Syrups vs. Grounds
FEATURED PRODUCTS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
Baker's Dozen

bakingbuyer - May 2011