bakingbuyer - May 2011 - (Page 59)

Re-Cakes Multiple marriages are changing the way customers and bakers see wedding cakes. by Joanie Spencer Reflecting on the death of screen legend Elizabeth Taylor earlier this year, actress Joan Collins remembered the note she received from Taylor after Collins’ divorce from her fourth husband in 1987: “I’m still ahead by three.” When it comes to weddings and marriages in America, the focus has always been on the staggering divorce rate—according to the U.S. census bureau, it was nearly half in 2008. But what does this mean for the marriage rate in our country? Just because we have a high divorce rate, that doesn’t mean people aren’t still getting married. In fact, the number of weddings in the United States has remained fairly constant in recent years. So with a high divorce rate and a steady marriage rate, bakers are bound to see some repeat business when comes to wedding cake clientele. In fact, Bob Brougham, owner of The Cakery Inc. in Aurora, IL, has had the same clients come in for both their first and second weddings. With these “redo” cakes, as he calls them, Brougham has seen them trend toward more fun and whimsical and “bigger and better” than the previous wedding. “It’s amazing how many second marriages we do,” Brougham says. “Usually they tend to be like, ‘The church thing didn’t work out, so we’re going to get married on the beach,’” he says. “There’s a mentality of, ‘We got married in a church and now we’re Wedding cakes for second or third marriages can range from simple to over-the-top. MAY 11 · BAKING BUYER · 59 Photography Courtesy of Atwood’s Bakery

Table of Contents for the Digital Edition of bakingbuyer - May 2011

bakingbuyer - May 2011
EDITOR’S NOTE - The Bakery Showman
CONTENTS
INDUSTRY NEWS
APC/Crisco National Pie Championships
Caravan Launches New Website
National Honey Board Offers Bakery Formulas
Cake Boss Joins Get Back to Scratch
The Baking Channel
Preferment Primer
Birth of the Slider
Team USA Profile
Extremem Cakes
Macaroon Sushi
Think Outside the Bakery
Chocolate Mousse: Tips & Techniques
Get your Grill on
Effective E-Newsletters
"The Greatest Show on Earth"
Welcome Home
Getting to Know You
Brandon’s Cookies
Re-Cakes
Lessons Learned
Wedding Statistics
Efficiency in Motion
Syrups vs. Grounds
FEATURED PRODUCTS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
Baker's Dozen

bakingbuyer - May 2011