bakingbuyer - June 2011 - (Page 58)

Manhattan cupcakeries. “At a cupcakery, you go in, you pick out a cupcake, you buy it at the register and you leave,” Scott says. “I’ve got this charming wine bar— you’re going to come in and sit down, listen to some awesome reggae; you’re going to get caught up in the ambiance and the vibe.” Scott’s motivation behind opening Sweet Revenge was just that—a former member of Corporate America, Scott sought “sweet revenge” on all those bad bosses by doing something that she truly loved and by offering a product and an experience that her customers would truly love, as well. She made a significant investment in styling her space to create a “sexy, world-inspired” kind of experience—from the French-inspired chairs, to the dark hardwood bar and hand-scraped teak floors, to the sweet and savory cupcakes and beers and wines Power in Partnership Attendees of this year’s National Restaurant Association show in Chicago saw a true display of the power of brand partnership when “Cake Boss” Buddy Valastro unveiled a mammoth cake to celebrate his partnership with the Get Back to Scratch movement. The cake, standing at 5 ft. tall and weighing in at more than 500 lbs., was a sculpted Hobart mixer—a piece of equipment that Valastro says is the quintessential icon of scratch baking. Although Valastro is known across the country for his TLC show Cake Boss, he is first and foremost owner of Carlo’s Bakery, a family-owned scratch bakery in Hoboken, NJ. Valastro chose to partner with Get Back to Scratch because Carlo’s is branded as a scratch bakery. If there isn’t time to make it from scratch, he says, it won’t make it into the Carlo’s product line. Valastro also strongly believes in the Get Back to Scratch brand, because it’s a representation of what is good about the baking industry. “I support causes that do good things, and Get Back to Scratch is doing good things,” Valastro says. “I’m the Cake Boss, but I’m also Carlo’s. And I’m damn proud to say we are a scratch bakery.“ Bakers interested in joining Buddy Valastro in the Get Back to Scratch movement can visit www.getbacktoscratch.com. 58 · BAKING BUYER · JUNE 11 http://www.erikarecord.com http://www.getbacktoscratch.com

Table of Contents for the Digital Edition of bakingbuyer - June 2011

bakingbuyer - June 2011
EDITOR’S NOTE - High-Tech Anxiety
CONTENTS
INDUSTRY NEWS
Dawn Named Main Vendor for RPIA
Caravan Raises $50,000 for March of Dimes
The Baking Channel
The Whole Truth About Whole Grains: Installment One
Team USA Profile
Designer Cookies
CAKELETS: Small Size, Big Buzz
Don’t Dodge Bad Reviews
Healthful Chocolates
Chocoveda’s Healing Chocolate Collections
New Chocolate Cookbook
Box Lunches: Leveraging Gluten- and Allergen-Free Options
The Foodservice Industry’s Hottest Trends:
How the Internet is Shaping Food Choices
FMI Hot Trends of 2011
Pass the Popcorn
Get on the Brand-Wagon
Power in Partnership
Ready for Donuts?
Donut Trivia
Juice Bar of Options
FEATURED PRODUCTS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
Reflections of a small town Baker
Baker's Dozen
BakeMark's Panadería
INTRODUCTORY LETTER - Tres Leches en Texas
En Camino Hacia Al Público En General
Cuatro Leches: El Próximo Gusto Popular
Tendencias en la Compra de Comestibles
Pasteles Tres Leches
Porción Individual
Fomentando Las Ventas
PERFILES - Fiesta Mart
PERFILES - Anakaren Bakery
PERFILES - Pan Tierra Caliente
PERFILES - Panadería Abuelito
PERFILES - LaCaroz Bakeries
PERFILES - Super Plaza
PRODUCTOS DESTACADOS DE TRIGAL DORADO
CALENDARIO DE DÍAS FESTIVOS
FÓRMULAS
Moving Toward the Mainstream
Cuatro Leches: The Next Big Thing
Trends in Food Purchasing
Tres Leches Cakes
Encouraging Sales
PROFILES - Fiesta Mart
PROFILES - Anakaren Bakery
PROFILES - Pan Tierra Caliente
PROFILES - Panadería Abuelito
PROFILES - LaCaroz Bakeries
PROFILES - Super Plaza
CALENDAR
FEATURED PRODUCTS FROM TRIGAL DORADO

bakingbuyer - June 2011