bakingbuyer - June 2011 - (Page 64)

LIQUID ASSETS BAR OF OPTIONS In Frederick, MD, Gene Nanavati is a pastry chef who specializes in custom cakes—and cakes are the bread and butter of her bakery. But on a given day, the sign outside her shop can bring many people in the door for a different reason. The name of her business is WildBerries Bakery and Juice Bar. In addition to whole cakes, cake slices and various other pastries, WildBerries also provides fresh juice and smoothies, as well as a variety of hot chocolate, hot and cold coffee and chai drinks. The juice-bar side of the bakery appeals to a more healthconscious customer base who might feel they don’t have viable options on a bakery menu. “The juice bar is a new trend going on,” says Nanavati, who owns WildBerries, “because everybody now is health conscious.” Located near a movie theater, WildBerries often draws customers in groups who are looking for a treat after dinner and before a movie. “We thought that if we added juice and smoothies, people would have more healthy choices when they come in with a group of people who are going to have dessert and they don’t want that.” The juices that Nanavati offers are truly a healthy option, because they are made from fresh fruits and vegetables right in front of the customers. In order to maintain a consistent juice menu throughout the year and regardless of season, Nanavati will freeze seasonal fruits to have on-hand in the off-season. Nanavati offers a variety of specialty juices, but she’ll also create custom drinks for customers upon request. “We have a drink called Clean Sweep, and it has carrots and Clementine oranges. And a lot of people say, “’Carrots and Clementines are good, but I’d like it a little sweeter.’ And I tell them that every morning I make a drink with carrots, apples and red grapes, and they’re like, ‘Okay, make that for me.’” The juice bar has served as bonus advertising for the bakery, because people who come in for a fresh juice immediately see the array of products and specialty cakes that are available. “All I need is people to walk in…then they’ll see what I offer and either buy something more or keep it in mind for the next time.” JOANIE SPENCER Juice Bar Options Here are just a few of the creative juice options that Gene Nanavati offers at WildBerries Bakery and Juice Bar in Frederick, MD. Veggie Blends Ruby Roots (Beets, Ginger, Orange) Veggie Boost (Tomatoes, Red Chilly, Carrots, Orange) Fresh & Fruity Pink & Perky (Pink & White Grapefruit, Pears) Sweet Sharp Shock (Red Grapes, Apple) Hum Zinger (Pineapple, Mango, Papaya) Source: www.wildberriesbakery.net 64 · BAKING BUYER · JUNE 11 http://www.wildberriesbakery.net

Table of Contents for the Digital Edition of bakingbuyer - June 2011

bakingbuyer - June 2011
EDITOR’S NOTE - High-Tech Anxiety
CONTENTS
INDUSTRY NEWS
Dawn Named Main Vendor for RPIA
Caravan Raises $50,000 for March of Dimes
The Baking Channel
The Whole Truth About Whole Grains: Installment One
Team USA Profile
Designer Cookies
CAKELETS: Small Size, Big Buzz
Don’t Dodge Bad Reviews
Healthful Chocolates
Chocoveda’s Healing Chocolate Collections
New Chocolate Cookbook
Box Lunches: Leveraging Gluten- and Allergen-Free Options
The Foodservice Industry’s Hottest Trends:
How the Internet is Shaping Food Choices
FMI Hot Trends of 2011
Pass the Popcorn
Get on the Brand-Wagon
Power in Partnership
Ready for Donuts?
Donut Trivia
Juice Bar of Options
FEATURED PRODUCTS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
Reflections of a small town Baker
Baker's Dozen
BakeMark's Panadería
INTRODUCTORY LETTER - Tres Leches en Texas
En Camino Hacia Al Público En General
Cuatro Leches: El Próximo Gusto Popular
Tendencias en la Compra de Comestibles
Pasteles Tres Leches
Porción Individual
Fomentando Las Ventas
PERFILES - Fiesta Mart
PERFILES - Anakaren Bakery
PERFILES - Pan Tierra Caliente
PERFILES - Panadería Abuelito
PERFILES - LaCaroz Bakeries
PERFILES - Super Plaza
PRODUCTOS DESTACADOS DE TRIGAL DORADO
CALENDARIO DE DÍAS FESTIVOS
FÓRMULAS
Moving Toward the Mainstream
Cuatro Leches: The Next Big Thing
Trends in Food Purchasing
Tres Leches Cakes
Encouraging Sales
PROFILES - Fiesta Mart
PROFILES - Anakaren Bakery
PROFILES - Pan Tierra Caliente
PROFILES - Panadería Abuelito
PROFILES - LaCaroz Bakeries
PROFILES - Super Plaza
CALENDAR
FEATURED PRODUCTS FROM TRIGAL DORADO

bakingbuyer - June 2011