bakingbuyer - September 2011 - (Page 104)

LIQUID ASSETS COOL ing to demonstrate creativity with Coolatta drinks by mixing multiple flavors together. So the company decided to embrace that creativity when coming up with a new flavor by celebrating the flavorful fun of “mixology” by adding to its menu an array of new and refreshing Coolatta flavor mixes. The Coolatta drink flavor combinations expanded with the recent introduction of Dunkin’ Donuts’ new cherry-flavored “Captain America CoolatSOME OF THE MOST POPULAR PAIRINGS ta,” which sparked • Strawberry & Tropicana Orange plenty of variety and • Coffee & Mocha combinations. And in the month • Tropicana Orange & Vanilla Bean of July, Dunkin’ Do• Cherry-flavored Captain America & Strawberry nuts gave their Twit• Tropicana Orange & Blue Raspberry ter followers a fun way to celebrate mixmany areas of the country might still ology with “Dunkin’ Donuts’ Frozen experience an Indian summer, baker- Fridays”—all callback to the social ies in cooler climates can use frozen networking site’s “Follow Fridays.” drinks to segue into warmer offer- On each Friday in the month of July, ings—frozen hot chocolate, anyone? Dunkin’ Donuts invited followers to This summer, Dunkin’ Donuts submit their recommendations for ran a national promotion to introduce unofficial names of a new Coolatta a new Coolatta Frozen Beverage fla- frozen slush drink mix. Anyone who vor combination. For years, Dunkin’ suggested a “cool” nickname by using Donuts’ customer base has been will- the hashtag #DDMIX was eligible for From McDonald’s frozen McCafe drinks to the quirky Coolatta frozen beverage from Dunkin’ Donuts, the major chains are giving independent shops a case of brain freeze when it comes to the frozen offerings. Take a tip on what they’re offering—and how they’re promoting them—and apply these ideas to your menus and promotions. Don’t let the onset of fall discourage you from promoting frozen drinks. While 104 · BAKING BUYER · SEPTEMBER 11 C O M B O S a chance to win a $50 Dunkin’ Donuts Card. The company announced the new flavor combination that was up for consideration each Friday, and one winner was chosen each week by the Dunkin’ Donuts social media team. Earlier this year, Dunkin’ Donuts conducted a survey of 500 Americans to determine the role that frozen beverages play in keeping them refreshed. According to the survey, Americans are making frozen beverages a bigger part of their budget, as 93% of the respondents said they planned to spend more dollars on frozen beverages in the summer. Other findings from the survey included: • Only a third (33%) of respondents drink just one frozen beverage to keep cool, whereas two-thirds (67%) claim they need more than one frozen beverage to cool down. Forty-five percent (45%) said they drink two frozen beverages to feel cool, and 12% said they drink three. Ten percent (10%) said they drink at least four frozen beverages to keep cool. • The flavor of the beverage has an effect on the “cool” factor. Thirty-

Table of Contents for the Digital Edition of bakingbuyer - September 2011

bakingbuyer - September 2011
EDITOR’S NOTE - See You in Schaumburg
INDUSTRY NEWS - News Bites
INDUSTRY NEWS - Oklahoma Sugar Art Show: Wedding Cakes Rock!
INDUSTRY NEWS - RBA Names 2011 Class of Emeritus
INDUSTRY NEWS - Cakes.com Gives Bakers Online Tool
INDUSTRY NEWS - Barry Callebaut Bolsters European Footprint
INDUSTRY NEWS - “Get Back to Scratch” Contest Winner
INDUSTRY NEWS - AMF Completes Acquisition of BakeTech
INDUSTRY NEWS - USDA Extends Sugar Import Entry
CONSUMER PURCHASING - Discovering America's Bakeries
BREADWINNERS - The Whole Truth About Whole Grains: Installment Three
BREADWINNERS - Team USA Profi le
BREADWINNERS - Why Not Rye?
DESIGN OF THE TIMES - Strokes of Genius
DESIGN OF THE TIMES - Keepsake Cakes
DESIGN OF THE TIMES - Fall is the New June
DESIGN OF THE TIMES - Figure Piping 101
BAKERY BIZ TIPS - Add Business to Add Revenue
CHOCOLATE - Ganache Secrets
FOODSERVICE INNOVATIONS - Food Labeling Fight
CONSUMER PURCHASING - Keep Them Coming Back
CONSUMER PURCHASING - get Social
Social Butterfl ies in the Baking Business
Fighting, Surviving, + Thriving
Allin the Family
EQUIPMENT TECHNOLOGY - Bakers ON ICE
FEATURED PRODUCTS
LIQUID ASSETS - COOL COMBOS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
panaderia
CARTA DE INTRODUCCIÓN - La Diversidad de Tampa
INTRODUCTORY LETTER - The Melting Pot of Tampa
PAN Y PANADERÍA - Pan Cubano: Estilo Tampa
PASTELES Y DECORACIONES - La Magia de la Plantilla
PRODUCTOS - PRODUCTOS DESTACADOS DE TRIGAL DORADO
Estrategias de Venta para la Nueva Economía
PERFILES - Moreno Bakery
PERFILES - La Segunda
PERFILES - Florida Bakery
PERFILES - Acapulco Tropical
PERFILES - Mi Patria
TENDENCIAS DEL CONSUMIDOR - Las Necesidades Particulares de los Hispanos
CALENDARIO DE DÍAS FESTIVOS
FÓRMULAS
CONSUMER TRENDS - Unique Needs of Hispanics
BREAD & BAKING - Cuban Bread: Tampa Style
CAKES & DECORATING - Stencil Magic
Sales Strategies in the New Economy
PROFILES - Moreno Bakery
PROFILES - La Segunda
PROFILES - Florida Bakery
PROFILES - Mi Patria
PROFILES - Acapulco Tropical
CALENDAR
PRODUCTS - FEATURED PRODUCTS FROM TRIGAL DORADO
FORMULAS

bakingbuyer - September 2011