bakingbuyer - September 2011 - (Page 20)

CONSUMER PURCHASING THE DONUT HAPPY BIRTHDAY BOX Sublime Doughnuts THE DONUT ICE CREAM SANDWICH Sublime Doughnuts BY DAWN FOOD PRODUCTS, INC. Discovering America’s Bakeries, a weekly video series sponsored by Dawn Food Products, brings you tips and techniques, along with valuable business insight from bakers just like you. Discovering America’s Bakeries videos take you inside the action at leading retail bakeries across the country. Donut lovers can celebrate birthdays in a fun, new way with the Happy Birthday Box, a unique box full of fresh donuts from Sublime Doughnuts in Atlanta. Sublime’s owner Kamal Grant says their Happy Birthday Box features 13 donuts – a baker’s dozen – in the shapes of the letters: H-A-P-P-Y-B-I-R-TH-D-A-Y. The Happy Birthday Box can also be adapted for other special occasions by simply using different letters. The newest creation from Sublime Doughnuts in Atlanta is the Donut Ice Cream Sandwich, which features fresh fruit slices and ice cream between two halves of a yeastraised donut. Owner Kamal Grant says the Donut Ice Cream Sandwich is a perfect platform to boost sales in the afternoons and evenings when customers are looking for a special treat. He also sees ice cream as a complement to the comfort food trend. New episodes appear every week on The Baking Channel at www.bakingbuyer.com, featuring a different city every other month. Watch innovative bakers share their personal success stories that help you stay on the cutting edge. Videos from other cities are available online. Each letter in the Donut Happy Birthday Box comes in a different flavor. Each donut is cut into the shape of a letter by using a set of large alphabet cookie cutters. Grant dreamed up the Happy Birthday Box in response to his customers asking for new ways to celebrate their “Comfort food is really big right now,” says Grant, a graduate of baking and pastry arts from the Culinary Institute of America. “To get people in the door, you’ve got to give them something they already recognize so they’re not afraid to spend their money. That’s why comfort foods work.” Don’t miss out on this unique opportunity to learn what today’s consumers really want, and how bakers are responding. special occasions. He tried a stacked donut cake, but didn’t love the results. He kept experimenting, and the Happy Birthday Box was born. Each donut is a different flavor; for example, the “H” is flavored with Dulce de Leche glaze. Founded in 2008, Sublime Doughnuts focuses mainly on specialty donuts, which include Fresh Strawberry N Cream, Orange Dream Star and the A-Town Cream – cut into the shape of the letter A, for Atlanta. The Donut Ice Cream Sandwich can complement the comfort foods trend. Each Donut Ice Cream Sandwich is made fresh, starting with a serving of ice cream made in a special Pacojet machine, which makes one 3.5-fluid-ounce portion in 20 seconds. The Donut Ice Cream Sandwich comes in two varieties: vanilla ice cream with fresh strawberries and white chocolate icing, and peach ice cream with fresh peach slices and chocolate drizzle. 20 · BAKING BUYER · SEPTEMBER 11 http://www.bakingbuyer.com/videos/discovering%20americas%20bakeries.aspx?channelId=f850de38207449c29663bd071c510785&channelListId=279b88fe20594132904db291f312aae5&mediaId=bf0a5ebc7b7b4127b7b1eb7b4ff7d9e2 http://www.bakingbuyer.com/videos/discovering%20americas%20bakeries.aspx?channelId=f850de38207449c29663bd071c510785&channelListId=279b88fe20594132904db291f312aae5&mediaId=c51245363319480fbc9e8e158d18bd1f http://www.bakingbuyer.com

Table of Contents for the Digital Edition of bakingbuyer - September 2011

bakingbuyer - September 2011
EDITOR’S NOTE - See You in Schaumburg
INDUSTRY NEWS - News Bites
INDUSTRY NEWS - Oklahoma Sugar Art Show: Wedding Cakes Rock!
INDUSTRY NEWS - RBA Names 2011 Class of Emeritus
INDUSTRY NEWS - Cakes.com Gives Bakers Online Tool
INDUSTRY NEWS - Barry Callebaut Bolsters European Footprint
INDUSTRY NEWS - “Get Back to Scratch” Contest Winner
INDUSTRY NEWS - AMF Completes Acquisition of BakeTech
INDUSTRY NEWS - USDA Extends Sugar Import Entry
CONSUMER PURCHASING - Discovering America's Bakeries
BREADWINNERS - The Whole Truth About Whole Grains: Installment Three
BREADWINNERS - Team USA Profi le
BREADWINNERS - Why Not Rye?
DESIGN OF THE TIMES - Strokes of Genius
DESIGN OF THE TIMES - Keepsake Cakes
DESIGN OF THE TIMES - Fall is the New June
DESIGN OF THE TIMES - Figure Piping 101
BAKERY BIZ TIPS - Add Business to Add Revenue
CHOCOLATE - Ganache Secrets
FOODSERVICE INNOVATIONS - Food Labeling Fight
CONSUMER PURCHASING - Keep Them Coming Back
CONSUMER PURCHASING - get Social
Social Butterfl ies in the Baking Business
Fighting, Surviving, + Thriving
Allin the Family
EQUIPMENT TECHNOLOGY - Bakers ON ICE
FEATURED PRODUCTS
LIQUID ASSETS - COOL COMBOS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
panaderia
CARTA DE INTRODUCCIÓN - La Diversidad de Tampa
INTRODUCTORY LETTER - The Melting Pot of Tampa
PAN Y PANADERÍA - Pan Cubano: Estilo Tampa
PASTELES Y DECORACIONES - La Magia de la Plantilla
PRODUCTOS - PRODUCTOS DESTACADOS DE TRIGAL DORADO
Estrategias de Venta para la Nueva Economía
PERFILES - Moreno Bakery
PERFILES - La Segunda
PERFILES - Florida Bakery
PERFILES - Acapulco Tropical
PERFILES - Mi Patria
TENDENCIAS DEL CONSUMIDOR - Las Necesidades Particulares de los Hispanos
CALENDARIO DE DÍAS FESTIVOS
FÓRMULAS
CONSUMER TRENDS - Unique Needs of Hispanics
BREAD & BAKING - Cuban Bread: Tampa Style
CAKES & DECORATING - Stencil Magic
Sales Strategies in the New Economy
PROFILES - Moreno Bakery
PROFILES - La Segunda
PROFILES - Florida Bakery
PROFILES - Mi Patria
PROFILES - Acapulco Tropical
CALENDAR
PRODUCTS - FEATURED PRODUCTS FROM TRIGAL DORADO
FORMULAS

bakingbuyer - September 2011