bakingbuyer - September 2011 - (Page 42)

DESIGN OF THE TIMES Cakes Most every decorator has heard it—the delighted customer’s response to your best work: “It’s almost to beautiful to eat!” And as cakes continue to become more intricate and personalized, some decorators might be hearing it more often—and more emphatically. In fact, at Atwood’s Bakery in almost have to design cakes in order for a customer to be able to keep part of it,” says Bronwen Weber, owner of Frosted Art in Dallas, TX, and a well-known competitor on shows like Food Network Challenge. On one hand, that can be a little disappointing. After all, it’s still cake, it’s meant to be eaten, right? That’s how Weber can feel at times. Although she lives for a challenging design and the opportunity to push that design envelope just a bit further, she says. “I love talking people into different and interesting things,” she says. But when it’s different and interesting to the point the customer doesn’t want to bite into it, it’s just not the same. After all, she puts just as much effort into the inside of her cakes, right down to the flavor. “’White’ isn’t a flavor,” she says. “If you want a white cake, I’m going to sell you Butter Bourbon. It’s white—with a little bit of sass.” And on the other hand, it’s more often than not a compliment when a customer doesn’t want to dig into Sometimes it’s nice to know your work is appreciated as art. Jennifer Atwood, Atwood’s Bakery Alexandria, LA, they found out that a groom’s cake they created (a sculpted replica of a fish the groom caught, scaled up to feed 150 people) never even went under the knife. The couple loved it so much, they put it in the freezer. Lucky for them, the groom owned a business that actually had a freezer big enough to fit a cake that size. As the cakes become more realistic, some clients are seeing them more as keepsakes, rather than cakes, especially if the cake is coming from a noted name in the business. “We 42 · BAKING BUYER · SEPTEMBER 11

Table of Contents for the Digital Edition of bakingbuyer - September 2011

bakingbuyer - September 2011
EDITOR’S NOTE - See You in Schaumburg
INDUSTRY NEWS - News Bites
INDUSTRY NEWS - Oklahoma Sugar Art Show: Wedding Cakes Rock!
INDUSTRY NEWS - RBA Names 2011 Class of Emeritus
INDUSTRY NEWS - Cakes.com Gives Bakers Online Tool
INDUSTRY NEWS - Barry Callebaut Bolsters European Footprint
INDUSTRY NEWS - “Get Back to Scratch” Contest Winner
INDUSTRY NEWS - AMF Completes Acquisition of BakeTech
INDUSTRY NEWS - USDA Extends Sugar Import Entry
CONSUMER PURCHASING - Discovering America's Bakeries
BREADWINNERS - The Whole Truth About Whole Grains: Installment Three
BREADWINNERS - Team USA Profi le
BREADWINNERS - Why Not Rye?
DESIGN OF THE TIMES - Strokes of Genius
DESIGN OF THE TIMES - Keepsake Cakes
DESIGN OF THE TIMES - Fall is the New June
DESIGN OF THE TIMES - Figure Piping 101
BAKERY BIZ TIPS - Add Business to Add Revenue
CHOCOLATE - Ganache Secrets
FOODSERVICE INNOVATIONS - Food Labeling Fight
CONSUMER PURCHASING - Keep Them Coming Back
CONSUMER PURCHASING - get Social
Social Butterfl ies in the Baking Business
Fighting, Surviving, + Thriving
Allin the Family
EQUIPMENT TECHNOLOGY - Bakers ON ICE
FEATURED PRODUCTS
LIQUID ASSETS - COOL COMBOS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
panaderia
CARTA DE INTRODUCCIÓN - La Diversidad de Tampa
INTRODUCTORY LETTER - The Melting Pot of Tampa
PAN Y PANADERÍA - Pan Cubano: Estilo Tampa
PASTELES Y DECORACIONES - La Magia de la Plantilla
PRODUCTOS - PRODUCTOS DESTACADOS DE TRIGAL DORADO
Estrategias de Venta para la Nueva Economía
PERFILES - Moreno Bakery
PERFILES - La Segunda
PERFILES - Florida Bakery
PERFILES - Acapulco Tropical
PERFILES - Mi Patria
TENDENCIAS DEL CONSUMIDOR - Las Necesidades Particulares de los Hispanos
CALENDARIO DE DÍAS FESTIVOS
FÓRMULAS
CONSUMER TRENDS - Unique Needs of Hispanics
BREAD & BAKING - Cuban Bread: Tampa Style
CAKES & DECORATING - Stencil Magic
Sales Strategies in the New Economy
PROFILES - Moreno Bakery
PROFILES - La Segunda
PROFILES - Florida Bakery
PROFILES - Mi Patria
PROFILES - Acapulco Tropical
CALENDAR
PRODUCTS - FEATURED PRODUCTS FROM TRIGAL DORADO
FORMULAS

bakingbuyer - September 2011