CONTENTS
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ON THE COVER Social networking has become an important marketing tool for many bakeries—find out how it can benefit yours. Cover illustration by Brent Engstrom (page 48)
BAKING & BUSINESS
74 Social Networking
Social networking isn’t just for kids or for posting family photos—bakeries are using sites such as Facebook and Twitter as low-cost word-of-mouth marketing tools. Find out how you get your bakery—and your customers—involved in the conversation.
82 State of the Industry
See how some bakers are adjusting and surviving in the fledgling economy.
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89 Bakery Profile
Baking Buyer takes a look inside Das Meyer, a family bakery in the Denver area that is on the cutting edge of innovation. CAKES & DECORATING
BREAD & BAKING
36 Strokes of Genius
Hand-painted designs on fondant canvas is becoming more popular. Get tips on how to create a masterpiece of your own.
24 Whole Grains, Part 3
Cargill’s Tod Bramble gives us an in-depth look at whole grains in this third installment. Team USA Meet the latest member of team USA, ready to compete in Paris. Why Not Rye? Rye breads have always played second fiddle to wheat breads in America. This is not the case in many European countries where rye bread has been very popular for ages. Learn about the benefits of rye from Dave Kovacic of Bay State Milling.
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6 · BAKING BUYER · SEPTEMBER 11
Table of Contents for the Digital Edition of bakingbuyer - September 2011