bakingbuyer - October 2011 - 54

cake (keyk) n., v.

Trans Fat Free Cakes
One key trend to factor into your cake program is rising consumer demand for trans fat free baked goods. An innovative new line of TranSmart™ Thaw & Serve Trans Fat Free Cakes from CSM Bakery Products is now available, featuring superior taste and a performance profile indistinguishable from versions of the baked goods containing trans fat. The dessert, celebration and holiday cakes—offered under the company’s Brill brand—appeal to consumers, help bakeries and foodservice operators comply with regulatory requirements and streamline customer operations by eliminating the need to have two versions of essentially the same product: one with, and one without, trans fat. “Our research and development experts perfected formulations for this entire cake line, retaining the outstanding quality and performance expected from our products,” says Michelle Spohnholz, Vice President, Marketing, CSM Bakery Products. “The elimination of trans fat on the label is the only place where you will notice a difference.” Ideal for instore and independent bakeries, as well as for some foodservice establishments, the TranSmart products replace the company’s line of Thaw & Serve cakes. The TranSmart product line includes finished 7- and 8-inch dessert cakes, plus holiday and celebration cakes in 8-inch, as well as quarter-sheet formats. In addition, cake and icing components that match with finished cakes are available for customers that prefer to decorate onsite. Specialty flavors available in the dessert cakes include carrot, cookies ‘n crème, golden fudge, fudge truffle, coconut, German chocolate, Italian cream, red velvet, lemon and other delicious varieties. “This new product line delivers a ‘better for you’ option for consumers,” says Elizabeth Thomson, Product Marketing Manager for Cakes and Cupcakes at CSM Bakery Products. “In addition, by converting our entire line to trans fat free products, it simplifies distribution.”
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For example, instead of ordering a regular carrot cake for one municipality and a trans fat free version for a neighboring location that prohibits trans fats, all stores in a chain receive the same great-tasting cake, while also complying with regulations. “This streamlines the ordering process and enhances our customer partnerships by eliminating logistical challenges,” she explains.

Cupcakes
Cupcakes are another popular treat that continue to drive higher sales in the bakery. And just in time for New Year’s resolutions season in January, CSM Bakery Products unveils a new line of Sensibly Indulgent™ Cupcakes. Now your customers can enjoy the freshbaked taste without the guilt. With only 120 calories and zero grams of trans fat per serving, Sensibly Indulgent™ Cupcakes come in Chocolate Frosted Chocolate, Vanilla Frosted Yellow, Lemon Frosted Yellow and Mocha Frosted Chocolate.

bakingbuyer - October 2011

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