bakingbuyer - October 2011 - (Page 81)
ref· er· ences (ref-er-uhns) n., v.
On the Road to Better Understanding Consumer Preferences in Their Own Environment.
To help drive consumer understanding forward, Puratos has launched The Sensobus, a first-of-its-kind in the industry, on American soil. This fully equipped mobile sensory analysis lab can be driven anywhere within the US and Canada to conduct tailored sensory analysis projects, collecting data in pre-definied locations as consumers are on their way to and from daily food shopping trips. for “Best Vehicle Design” in the 18 wheeler category at the Ex Awards in Chicago for the Sensobus. “Puratos is extremely honored to win this award, and we’re grateful to our partners at Craftsmen Industries who helped us bring the first mobile sensory unit of its kind to the bakery, patisserie and chocolate industry”, says Matt Crumpton, VP Marketing at Puratos Corporation. “We can drive this unit anywhere within the USA and Canada right to the very heart of where consumers go about their everyday business – so for example, a grocery store parking-lot, in front of a fast food chain, or outside the food court at your local mall – we can go anywhere our customers want to conduct product preference testing”. Consumer preferences are constantly evolving and often vary at a local level. The Sensobus unit offers you a better understanding of consumer preferences with concrete analysis. The Sensobus is managed by a team of specialized Sensory Analysts backed up with a fully equipped Research and Development group to help turn the analysis results into products on your shelves that your customers hand selected. PURATOS
The Sensobus Experience
This spacious mobile sensory laboratory creates a comfortable environment for consumers to share opinions about their everyday food needs. The Sensobus can accommodate more than 300 consumers per day to test new food concepts before they hit the market. This helps food developers know their products are going to be a hit in the market, as they’ve been tried and tested with consumers. On entering the Sensobus, consumers are seated at one of eight individual sensory tasting booths and presented with a selection of bakery, patisserie or chocolate prototypes. They are then asked questions such as “Does the product look appetizing?” or “How much would you pay for this chocolate cake?” Answers are used to calculate data to indicate consumer preference and precisely determine and explain which products best match consumer expectations to ensure that new product launches are a hit.
R
Sensobus Wins at The Ex Awards!
Puratos was recently awarded a Silver Certificate
OCTOBER 11 · BAKING BUYER · 81
bakingbuyer - October 2011
Table of Contents for the Digital Edition of bakingbuyer - October 2011
bakingbuyer - October 2011
Editor's Note - Basics of Baking
Contents
Improving Consistency With Mixes
Six Grain Cracker Bread by Caravan Ingredients
Strength Training
Baker’s Best Resource
Whole Grains Revisited
Lower Overhead And Maintain Quality With North Dakota Mill Flour Products
Baking with Whole Grain – Formula Adjustments for Bakers
Dough Temperature: How to Get it Right
Adding Shimmer with Aerosol
Cakes Are the New Sassy Side of Football
Topsy-Turvy Made Simple
Discovering America's Bakeries - Dawn Food Products - The Skinny Cookie
Discovering America's Bakeries - Dawn Food Products - A Piece of the Puzzle
Discovering America's Bakeries - Dawn Food Products - Hispanic Products Have Broad Appeal
Discovering America's Bakeries - Dawn Food Products - Expanding into Fondant Cakes
Discovering America's Bakeries - Dawn Food Products - How donuts are meant to be
Discovering America's Bakeries - Dawn Food Products - The Sublime Burger
Discovering America's Bakeries - Dawn Food Products - Creating Wholesale Opportunities
Discovering America's Bakeries - Dawn Food Products - New Product Idea: Granola Snacks
First Birthday Product and Trend Ideas
Easy Fondant Loops
Cost-Effective Decorating with Icing Images’ Designer’s Technology
The Science of Cakes
Create a Holiday Gift-With-Purchase
Catering To Corporate
Trans Fat Free Cakes
Floral Techniques
Cinnamon Filling Made Ezee
Amp Up Your Healthy Baking With Almonds
Muffins: Breakfast and Beyond
Donuts All Day…And All Year
Coffeehouse Muffins
New Benefits of Raisins
Honey Sweetens The Deal
Tres Leches Cake Mix
Whip’n Ice Wedding Cakes
Whip’n Ice Makes Delicious Chocolate Ganache
Hispanic Goes Mainstream
Catching Customers With QR codes
On the Road to Better Understanding Consumer Preferences in Their Own Environment
Foursquare Bolsters Customer Loyalty
Staffing Your Bakery
Alternative Profits
Classifieds
Ad Index
bakingbuyer - October 2011 - bakingbuyer - October 2011
bakingbuyer - October 2011 - 2
bakingbuyer - October 2011 - Editor's Note - Basics of Baking
bakingbuyer - October 2011 - 4
bakingbuyer - October 2011 - 5
bakingbuyer - October 2011 - Contents
bakingbuyer - October 2011 - 7
bakingbuyer - October 2011 - 8
bakingbuyer - October 2011 - 9
bakingbuyer - October 2011 - Improving Consistency With Mixes
bakingbuyer - October 2011 - 11
bakingbuyer - October 2011 - 12
bakingbuyer - October 2011 - 13
bakingbuyer - October 2011 - Six Grain Cracker Bread by Caravan Ingredients
bakingbuyer - October 2011 - 15
bakingbuyer - October 2011 - Strength Training
bakingbuyer - October 2011 - 17
bakingbuyer - October 2011 - Baker’s Best Resource
bakingbuyer - October 2011 - 19
bakingbuyer - October 2011 - Whole Grains Revisited
bakingbuyer - October 2011 - 21
bakingbuyer - October 2011 - 22
bakingbuyer - October 2011 - 23
bakingbuyer - October 2011 - 24
bakingbuyer - October 2011 - 25
bakingbuyer - October 2011 - Lower Overhead And Maintain Quality With North Dakota Mill Flour Products
bakingbuyer - October 2011 - 27
bakingbuyer - October 2011 - Baking with Whole Grain – Formula Adjustments for Bakers
bakingbuyer - October 2011 - 29
bakingbuyer - October 2011 - Dough Temperature: How to Get it Right
bakingbuyer - October 2011 - 31
bakingbuyer - October 2011 - Adding Shimmer with Aerosol
bakingbuyer - October 2011 - 33
bakingbuyer - October 2011 - Cakes Are the New Sassy Side of Football
bakingbuyer - October 2011 - Topsy-Turvy Made Simple
bakingbuyer - October 2011 - Discovering America's Bakeries - Dawn Food Products - A Piece of the Puzzle
bakingbuyer - October 2011 - Discovering America's Bakeries - Dawn Food Products - Expanding into Fondant Cakes
bakingbuyer - October 2011 - Discovering America's Bakeries - Dawn Food Products - The Sublime Burger
bakingbuyer - October 2011 - Discovering America's Bakeries - Dawn Food Products - New Product Idea: Granola Snacks
bakingbuyer - October 2011 - First Birthday Product and Trend Ideas
bakingbuyer - October 2011 - 41
bakingbuyer - October 2011 - Easy Fondant Loops
bakingbuyer - October 2011 - 43
bakingbuyer - October 2011 - Cost-Effective Decorating with Icing Images’ Designer’s Technology
bakingbuyer - October 2011 - 45
bakingbuyer - October 2011 - 46
bakingbuyer - October 2011 - 47
bakingbuyer - October 2011 - The Science of Cakes
bakingbuyer - October 2011 - 49
bakingbuyer - October 2011 - Create a Holiday Gift-With-Purchase
bakingbuyer - October 2011 - 51
bakingbuyer - October 2011 - Catering To Corporate
bakingbuyer - October 2011 - 53
bakingbuyer - October 2011 - Trans Fat Free Cakes
bakingbuyer - October 2011 - 55
bakingbuyer - October 2011 - Floral Techniques
bakingbuyer - October 2011 - 57
bakingbuyer - October 2011 - Cinnamon Filling Made Ezee
bakingbuyer - October 2011 - 59
bakingbuyer - October 2011 - Amp Up Your Healthy Baking With Almonds
bakingbuyer - October 2011 - 61
bakingbuyer - October 2011 - Muffins: Breakfast and Beyond
bakingbuyer - October 2011 - 63
bakingbuyer - October 2011 - Donuts All Day…And All Year
bakingbuyer - October 2011 - 65
bakingbuyer - October 2011 - Coffeehouse Muffins
bakingbuyer - October 2011 - 67
bakingbuyer - October 2011 - New Benefits of Raisins
bakingbuyer - October 2011 - 69
bakingbuyer - October 2011 - Honey Sweetens The Deal
bakingbuyer - October 2011 - 71
bakingbuyer - October 2011 - 72
bakingbuyer - October 2011 - 73
bakingbuyer - October 2011 - Tres Leches Cake Mix
bakingbuyer - October 2011 - 75
bakingbuyer - October 2011 - Whip’n Ice Wedding Cakes
bakingbuyer - October 2011 - Whip’n Ice Makes Delicious Chocolate Ganache
bakingbuyer - October 2011 - Hispanic Goes Mainstream
bakingbuyer - October 2011 - 79
bakingbuyer - October 2011 - Catching Customers With QR codes
bakingbuyer - October 2011 - On the Road to Better Understanding Consumer Preferences in Their Own Environment
bakingbuyer - October 2011 - Foursquare Bolsters Customer Loyalty
bakingbuyer - October 2011 - Staffing Your Bakery
bakingbuyer - October 2011 - Alternative Profits
bakingbuyer - October 2011 - 85
bakingbuyer - October 2011 - Classifieds
bakingbuyer - October 2011 - 87
bakingbuyer - October 2011 - 88
bakingbuyer - October 2011 - 89
bakingbuyer - October 2011 - Ad Index
bakingbuyer - October 2011 - 91
bakingbuyer - October 2011 - 92
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