bakingbuyer - November 2011 - 22

CONSUMER PURCHASING

KEY LEARNINGS:
Highlights from These Episodes
Through efficient processes, you can create delicious products without needing a large staff. Convey the character and per sonality of your bakery’s brand by utilizing packaging that “speaks” to customers. Place your products in consumers’ path of travel through retailers like supermarkets and convenience stores.

DANISH IN A DONUT SHOP
Milton’s Donuts

CAKE TOWN
Busken Bakery

With an efficient process, you don’t need a large staff to create a quality product. Milton’s Donuts is a small, successful donut shop in Cincinnati that is acclaimed for a selection of product that also includes Danish.

Staying competitive requires strategy – giving up something to get more in return. In a strategic business decision six years ago, Busken Bakery in Cincinnati stopped making wedding cakes, which accounted for a small percentage of

An efficient process for creating Danish doesn’t require a large staff.
Because he has a very small staff, owner Dan Milton introduced a nontradtional process for making Danish that prioritizes production efficiencies without compromising the quality of the product. Traditionally, Danish is made by sheeting dough into strips and handrolling them into snails, creating a swirl pattern on the bottom. But Milton saves time by running the dough through a large cutter that is typically used for filled donuts. Other than no swirl pattern, there is no noticeable difference from handmade Danish, including taste and quality. “Talk about the savings in time,” Milton says. “If I can pick up extra time and not affect the quality, that’s the most important thing.”

overall sales, and started Cake Town. Connected to the retail store, Cake Town is its own unique brand. A professional decorator, also known as the “Mayor” of Cake Town, builds and designs cakes, allowing customers to watch each stage of creation.

Engaging customers with decorators creates a unique experience.
The experience is engaging because customers directly communicate with the decorator while giving her artistic license to design the cake. “We sell birthday cakes to kids year after year,” says President Dan Busken. “Before, we were selling wedding cakes that you typically sell to someone once in their lifetime.” Future plans include hosting birthday parties inside Cake Town, where the party can watch the cake creation.

22 · BAKING BUYER · NOVEMBER 11


http://www.bakingbuyer.com/videos/discovering%20americas%20bakeries.aspx?channelId=00dfd1492a39414fbd0c63eeb63a5c44&channelListId=279b88fe20594132904db291f312aae5&mediaId=2d45ee8154a24eb8b5cadccb34554297http://www.bakingbuyer.com/videos/discovering%20americas%20bakeries.aspx?channelId=00dfd1492a39414fbd0c63eeb63a5c44&channelListId=279b88fe20594132904db291f312aae5&mediaId=eeb179af24934018bf39526ac85f9f4a http://www.bakingbuyer.com/videos/discovering%20americas%20bakeries.aspx?channelId=00dfd1492a39414fbd0c63eeb63a5c44&channelListId=279b88fe20594132904db291f312aae5&mediaId=0e1a7973ee194a20b09ae1ab9788d48e

bakingbuyer - November 2011

Table of Contents for the Digital Edition of bakingbuyer - November 2011

bakingbuyer - November, 2011
bake - January, 2012
Editor's Note - You Spoke. We Listened.
Contents
Industry News - News Bites
Industry News - AB Mauri Fleischmann’s Raising Prices
Industry News - Unifine UK Wins Award
Industry News - Caravan Adds to Category Management Group
Breadwinners - Raisins with a Twist
Breadwinners - Team USA Profile
Discovering America's Bakeries - Dawn Food Products - Unique Cupcake Varieties
Discovering America's Bakeries - Dawn Food Products - Community Word of Mouth
Discovering America's Bakeries - Dawn Food Products - Quality and Efficiency
Discovering America's Bakeries - Dawn Food Products - Butcher Block Bread
Discovering America's Bakeries - Dawn Food Products - Danish in a Donut Shop
Discovering America's Bakeries - Dawn Food Products - Cake Town
Discovering America's Bakeries - Dawn Food Products - Gourmet Donuts
Discovering America's Bakeries - Dawn Food Products - Creative Packaging
Design of the Times - Inspired by Flavor
Bakery Biz Tips - sugarreform
Chocolate - Big Finish
The Baking Channel - Graeter’s Schnecken
The Baking Channel - Cake Crumble Topping
The Baking Channel - Glazes and Icings
The Baking Channel - Thanksgiving Mum Cupcakes
The Baking Channel - NFL Cupcakes
The Baking Channel - Donut Varieties
Profile - Get Back To Scratch Winner: More than a Mixer
Foodservice Innovations - Innovative Sandwich Breads
Consumer Purchasing - Holiday Planner: King Cake Season
What's for Dessert?
To Their Health
Equipment Technology - Mini Ovens Provide Efficiency and Quality
Liquid Assets - Steep Outside the Box
Featured Products
Product Showcase
Marketplace Network
Ad Index
Baker's Dozen
Panaderia - Novembre, 2011
Carta De Introduccion - El Poder de la Región Central
Introductory Letter - Midwest Might
Pan Y Panaderia - El Aumento de Panes Especializados
Pasteles Y Decoraciones - Pasteles para Días de Fiesta
Productos - Productos Destacados De Trigal Dorado
Tendencias del Comercio Minorista
Perfiles - El Rey
Perfiles - Jiménez/La Perla Tapatía
Perfiles - Cermak Fresh Market
Perfiles - Azteca Bakery
Tendencias Del Consumido - Hispanos por Origen
Calendario De Dias Festivos
Formulas
Bread & Baking - Rise of Specialty Breads
Cakes & Decorating - Holiday Cakes
Consumer Trends - Hispanics by Origin
Trends in Retail
Profiles - El Rey
Profiles - Jimenez/La Perla Tapatia
Profiles - Cermak Fresh Market
Profiles - Azteca Bakery
Calendar
Products - Featured Products from Trigal Dorado
Formulas
bakingbuyer - November 2011 - bakingbuyer - November, 2011
bakingbuyer - November 2011 - 2
bakingbuyer - November 2011 - 3
bakingbuyer - November 2011 - bake - January, 2012
bakingbuyer - November 2011 - Editor's Note - You Spoke. We Listened.
bakingbuyer - November 2011 - Contents
bakingbuyer - November 2011 - 7
bakingbuyer - November 2011 - Industry News - News Bites
bakingbuyer - November 2011 - 9
bakingbuyer - November 2011 - Industry News - Unifine UK Wins Award
bakingbuyer - November 2011 - 11
bakingbuyer - November 2011 - Industry News - Caravan Adds to Category Management Group
bakingbuyer - November 2011 - 13
bakingbuyer - November 2011 - Breadwinners - Raisins with a Twist
bakingbuyer - November 2011 - 15
bakingbuyer - November 2011 - 16
bakingbuyer - November 2011 - 17
bakingbuyer - November 2011 - Breadwinners - Team USA Profile
bakingbuyer - November 2011 - 19
bakingbuyer - November 2011 - Discovering America's Bakeries - Dawn Food Products - Community Word of Mouth
bakingbuyer - November 2011 - Discovering America's Bakeries - Dawn Food Products - Butcher Block Bread
bakingbuyer - November 2011 - Discovering America's Bakeries - Dawn Food Products - Cake Town
bakingbuyer - November 2011 - Discovering America's Bakeries - Dawn Food Products - Creative Packaging
bakingbuyer - November 2011 - Design of the Times - Inspired by Flavor
bakingbuyer - November 2011 - 25
bakingbuyer - November 2011 - 26
bakingbuyer - November 2011 - 27
bakingbuyer - November 2011 - Bakery Biz Tips - sugarreform
bakingbuyer - November 2011 - 29
bakingbuyer - November 2011 - Chocolate - Big Finish
bakingbuyer - November 2011 - 31
bakingbuyer - November 2011 - The Baking Channel - Donut Varieties
bakingbuyer - November 2011 - Profile - Get Back To Scratch Winner: More than a Mixer
bakingbuyer - November 2011 - Foodservice Innovations - Innovative Sandwich Breads
bakingbuyer - November 2011 - 35
bakingbuyer - November 2011 - Consumer Purchasing - Holiday Planner: King Cake Season
bakingbuyer - November 2011 - 37
bakingbuyer - November 2011 - 38
bakingbuyer - November 2011 - 39
bakingbuyer - November 2011 - What's for Dessert?
bakingbuyer - November 2011 - 41
bakingbuyer - November 2011 - 42
bakingbuyer - November 2011 - 43
bakingbuyer - November 2011 - 44
bakingbuyer - November 2011 - 45
bakingbuyer - November 2011 - 46
bakingbuyer - November 2011 - 47
bakingbuyer - November 2011 - 48
bakingbuyer - November 2011 - To Their Health
bakingbuyer - November 2011 - 50
bakingbuyer - November 2011 - 51
bakingbuyer - November 2011 - 52
bakingbuyer - November 2011 - 53
bakingbuyer - November 2011 - 54
bakingbuyer - November 2011 - 55
bakingbuyer - November 2011 - Equipment Technology - Mini Ovens Provide Efficiency and Quality
bakingbuyer - November 2011 - 57
bakingbuyer - November 2011 - Liquid Assets - Steep Outside the Box
bakingbuyer - November 2011 - 59
bakingbuyer - November 2011 - Featured Products
bakingbuyer - November 2011 - 61
bakingbuyer - November 2011 - 62
bakingbuyer - November 2011 - Product Showcase
bakingbuyer - November 2011 - Marketplace Network
bakingbuyer - November 2011 - Ad Index
bakingbuyer - November 2011 - Baker's Dozen
bakingbuyer - November 2011 - 67
bakingbuyer - November 2011 - 68
bakingbuyer - November 2011 - bb1
bakingbuyer - November 2011 - bb2
bakingbuyer - November 2011 - Panaderia - Novembre, 2011
bakingbuyer - November 2011 - PAN -2
bakingbuyer - November 2011 - Carta De Introduccion - El Poder de la Región Central
bakingbuyer - November 2011 - Introductory Letter - Midwest Might
bakingbuyer - November 2011 - PAN -5
bakingbuyer - November 2011 - Pan Y Panaderia - El Aumento de Panes Especializados
bakingbuyer - November 2011 - PAN -7
bakingbuyer - November 2011 - PAN -8
bakingbuyer - November 2011 - PAN -9
bakingbuyer - November 2011 - Pasteles Y Decoraciones - Pasteles para Días de Fiesta
bakingbuyer - November 2011 - PAN -11
bakingbuyer - November 2011 - PAN -12
bakingbuyer - November 2011 - PAN -13
bakingbuyer - November 2011 - Productos - Productos Destacados De Trigal Dorado
bakingbuyer - November 2011 - PAN -15
bakingbuyer - November 2011 - Tendencias del Comercio Minorista
bakingbuyer - November 2011 - PAN -17
bakingbuyer - November 2011 - PAN -18
bakingbuyer - November 2011 - PAN -19
bakingbuyer - November 2011 - Perfiles - El Rey
bakingbuyer - November 2011 - PAN -21
bakingbuyer - November 2011 - Perfiles - Jiménez/La Perla Tapatía
bakingbuyer - November 2011 - PAN -23
bakingbuyer - November 2011 - Perfiles - Cermak Fresh Market
bakingbuyer - November 2011 - PAN -25
bakingbuyer - November 2011 - Perfiles - Azteca Bakery
bakingbuyer - November 2011 - PAN -27
bakingbuyer - November 2011 - Tendencias Del Consumido - Hispanos por Origen
bakingbuyer - November 2011 - PAN -29
bakingbuyer - November 2011 - Calendario De Dias Festivos
bakingbuyer - November 2011 - PAN -31
bakingbuyer - November 2011 - Formulas
bakingbuyer - November 2011 - Bread & Baking - Rise of Specialty Breads
bakingbuyer - November 2011 - PAN -34
bakingbuyer - November 2011 - PAN -35
bakingbuyer - November 2011 - Cakes & Decorating - Holiday Cakes
bakingbuyer - November 2011 - PAN -37
bakingbuyer - November 2011 - PAN -38
bakingbuyer - November 2011 - Consumer Trends - Hispanics by Origin
bakingbuyer - November 2011 - Trends in Retail
bakingbuyer - November 2011 - PAN -41
bakingbuyer - November 2011 - Profiles - El Rey
bakingbuyer - November 2011 - PAN -43
bakingbuyer - November 2011 - Profiles - Jimenez/La Perla Tapatia
bakingbuyer - November 2011 - PAN -45
bakingbuyer - November 2011 - Profiles - Cermak Fresh Market
bakingbuyer - November 2011 - Profiles - Azteca Bakery
bakingbuyer - November 2011 - Calendar
bakingbuyer - November 2011 - PAN -49
bakingbuyer - November 2011 - Products - Featured Products from Trigal Dorado
bakingbuyer - November 2011 - Formulas
bakingbuyer - November 2011 - PAN -52
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