BakeMark's Bakin N Rockin - March 2011 - (Page 2)

Make Your Decorated Cakes Blossom Spring is here, and spring floral decorations offer a colorful and creative way to make your decorated cakes really blossom. Award-winning cake decorator Peggy Mize from BakeMark demonstrates several simple techniques to decorate a cake with flowers that will help you really stand out from the crowd. On the new BakeMark video featured on this page, Peggy demonstrates how to make five types of flowers using icing: a wild rose, a traditional rose, a daffodil, a daisy and a pansy. First you start with a small instrument called a “rose nail,” which you hold between two fingers. As you add icing, turn it away from you, so you have continuous motion. You never have to stop or break, according to Peggy. Blossoming flowers, butterflies, lady bugs, bumble bees and birds of fancy are some of the design icons that will also represent new beginnings this spring. Get creative with these fun designs and bring life to your showcase. Focusing on seasonal designs rather than holiday specific designs is one way to create products for multiple occasion use. A great spring floral design can be used all season for everyday occasions, as well as Easter, Mother’s Day and birthdays. You can customize the design by writing an inscription for the particular event. As customers’ needs change, bakeries are innovating their product offering to match. In some cases, this means offering new, lower cost options, such as cupcakes, mini cupcakes, cake slices, cookies, 5” cakes or two-layer cakes rather SPRING CELEBRATIONS CLIC than three layer cakes. The same high-quality product is Spring brings an opportunity for renewal and K TO V offered, but in more affordable sizes. In other cases, it new life all around us, including in the bakery. Spring , g y p g IEW means offering more high-end options such as stacked cakes for everyday occasions and products in unique flavors. Change is essential to growth. If you have a product offering that is not working for you, stop offering it and try something new. t This is a great opportunity to bring a fresh new look to your bakery T showcase. Remind your customers early in the season about how your bakery can serve their holiday needs. Display signs with special holiday promotions or featured products. Give customers lots of ideas, and f even include coupons with orders during the weeks leading up to a holiday. Have dummy cakes on can be the season of innovation and f h id f th d b th fi ti d fresh ideas for the decorators display for graduation or other holidays to showcase t who understand the trends and keep their product offerings your creative ideas. Try something different, and create a buzz for your bakery around the major relevant. Trendy colors for this spring are bright and vibrant colors, holidays. Also promote fun and unusual holidays bursting with life and optimism. This trend evokes happiness and represents revitalization and hope during a time of economic such as Eat What You Want Day (May 11, 2011), and offer appropriate desserts uncertainty. Create product designs that will do the same. Use bright such as a special cake sold by the slice, pops of colors and offer designs that give your customers the cupcake flavor or decoration that signifies the event or individually wrapped cookies. moment of happiness that they are craving. http://www.yourbakemark.com

Table of Contents for the Digital Edition of BakeMark's Bakin N Rockin - March 2011

BakeMark's Bakin N Rockin - March 2011
Production ideas - Make Your Decorated Cakes Blossom
Merchandising tips - Appeal to Their Senses with Unique Branding
Merchandising tips - WHOLE GRAINS CARRY WEIGHT
Product trends - Specialty Gourmet Products on the Rise
Product trends
Bakery profile - Di Camillo Bakery – Now That’s Italian!

BakeMark's Bakin N Rockin - March 2011