BakeMark's Bakin N Rockin - April 2011 - (Page 2)

Liven Up Your Cakes and Cookies Cakes and cookies are perennial bestsellers in supermarket decorate a cake with adorable bugs that will help you really stand bakeries. They ranked first and second in dessert sales in 2010. out from the crowd. And cookies posted significant sales gains in all areas of the United On the new BakeMark video featured on this page, Peggy States for the 52 weeks ending March 27, 2010, ranging from a Mize demonstrates how to pipe the shapes of colorful ladybugs, 4.2 percent increase in the South region to an 8.5 percent jump spiders, dragonflies, bumblebees, and more. in the West region, according to What’s in Store 2011. And that extra touch won’t go unnoticed. Nearly two-fifths Everyday cookies—chocolate chip, oatmeal raisin, peanut butter of consumers—38 percent—report that it is very important that and sugar—contribute most of the subcategory sales with 58.3 the desserts they pick up away from home be something they percent, followed by iced cookies with 15.2 percent, as shown by cannot easily make at home, according to Technomics’ December Perishables Group data from 2010. 2010 Market Briefing. Therefore, the more detailed your design, And more and more supermarkets are realizing the value— the more inspired consumers will be to pick up those signature not to mention the simplicity—in creating iced message cookies. cookies or cakes. Message cookies are easy to generate, as they can PROM CAKE SEASON be fully decorated in advance, and they great for CLIC If your supermarket is located on either coast, drawing in customers, as well. The cookie inspires K TO V g , g there’s a last-minute opportunity for you to pick up extra indulgence, and the written message drives home IEW business: prom cakes. But if you’re already past prom season and moving onto graduation, this is a trend to jump on for next year. Reality television has forever changed the w way consumers think about cake. And while the basic assumption is that it’s raising the bar on customer orders—especially with w wedding cakes—it’s also opening up minds and imaginations to t the possibilities of what can be considered an “occasion cake.” The latest occasion to pick up cake business is t the high school prom. Couple cake challenges with shows like My Super Sweet 16 on MTV, and t the ideas just get bigger. Prom can become a perfect opportunity to increase cake sales. th sale b the l because th sentiment iis b th said and shown. the ti t both id d h On the West coast, Torrance Bakery in Torrance, When decorating message cookies, use the same detailed CA, has been getting orders for prom cakes techniques that you use on your occasion cakes. Today’s for about five or six years. “Every year, the shoppers are looking for more than polka dots and squiggles. decorators look at each other and say, ‘Are we Ornate flowers, cute animals, colorful bugs, and detailed designs doing more than we did last year?’” says Kirk are much more likely to catch their eyes. So don’t be afraid to take Rossberg, owner of Torrance Bakery. “It seems your message cookie decorating over the top. like it keeps growing a lit bit more each year.” Decorated mini cakes and cupcakes can accomplish the Rossberg says the bakery will do more same fantastic results. Award-winning cake decorator Peggy Mize than 200 prom cake orders over a fivefrom BakeMark demonstrates several simple piping techniques to week period.

Table of Contents for the Digital Edition of BakeMark's Bakin N Rockin - April 2011

BakeMark's Bakin N Rockin - April 2011
Production Ideas -- Liven Up Your Cakes and Cookies
Merchandising Tips -- Tapping into Bakery Shopper Trends
Product Trends -- CSM Bakery Products Debuts TranSmart Cakes
Product Trends
Bakery Profile -- Natalie Bakery Dazzles with Unique Cakes and Pastries

BakeMark's Bakin N Rockin - April 2011