BakeMark's Bakin N Rockin - August 2011 - (Page 2)

How to Broaden Your Donut Variety Americans love their donuts. So much so that a National up to the Lenten season with $856 per week per store, with the Football League player was once caught snagging donuts from a filled donuts subcategory ($161) increasing sales by almost Seattle donut shop hours before the store even opened (the NFL five times their average weekly per-store sales of $33, driven player lived in the same building as the donut shop and snuck by the traditional Fat Tuesday treat of Paczkis. Registering the downstairs once he smelled the maple bars). lowest average per-week-per-store sales was the week following Donuts were one of the hottest trends in the bakery industry Christmas with $593. over the past year, especially donuts with creative flavors and Another big donut holiday for the year happens in June. a gourmet twist. Nationally, donut dollar sales accounted for an National Donut Day is celebrated on the first Friday of every June average of 7.3% of bakery department sales last year, according to commemorate the Salvation Army’s involvement in preparing to the Perishables Group. Across the total U.S., the donut category fresh donuts to the homesick soldiers that served in France during averaged dollar sales of $705 per week per store, up 0.3% from World War I. National Donut Day was officially established in 1938 $703 the previous year. by the Chicago Salvation Army to raise much-needed funds during To learn more about producing great-tasting the Great Depression. donuts, watch the newest BakeMark video featured Regardless of time of year, donuts make a great CLIC on this page. Mike Town of BakeMark demonstrates snack food throughout the year. According to 2010 data K TO V y how to make a wide array of donut varieties out of a from foodservice industry consultant Technomic, 55% IEW of consumers snack at least once a day and 21% of consumers say they are now snacking more frequently than they were two years ago. In response to this trend and t to offer more choices to people looking to satisfy their snack cravings, Dunkin’ Donuts earlier this year introduced new “Hearty Snacks,” featuring convenient, affordable and delicious menu items to keep on-the-go people running in between meals and throughout their day. Donut lovers vary by region of the country. T The Central region had the highest average donut dollar sales with $1,228 per week per store, almost double the sales of the next highest South region w with $568 per store per week. The Central region’s i l i Superfi Cake Donut Mix. single mix – S fine C k D t Mi average donut category contribution to total bakery It’s important to prepare ahead, as sales of cake donuts at department sales was 11.8%. instore bakeries peak in mid-October and at Halloween. Filled and Average donut category dollar sales other donuts peak the week leading up to the Lenten season. The grew in both the South and East regions when week of Mother’s Day brought the most sales for assorted/variety compared to last year, up 3.2% and 1.5% bulk donuts, and sales peaked in mid-June for both yeast and respectively. gem/mini/donut holes. Half of the six donut subcategories grew Americans consume more than 10 billion donuts annually, dollar sales over the prior year with growth and U.S. retail donut sales are estimated at $3.6 billion a year. rates of 3.5% for yeast donuts and 2.1% The top week for total donut sales occurred the week leading for cake donuts.

Table of Contents for the Digital Edition of BakeMark's Bakin N Rockin - August 2011

BakeMark's Bakin N Rockin - August 2011
Production ideas -- How to Broaden Your Donut Variety
Merchandising Tips -- More are Smartphone Shoppers
Product Trends -- Back to School Trends Favor Health
Product Trends
Bakery Profile -- Baking & Banking Make a Sweet Combo

BakeMark's Bakin N Rockin - August 2011