Baking & Snack - November 2005 - 40

PROCESSING TECHNOLOGY

With the increase
in demand for tortilla products,
tortilla processing equipment
is more automated and efficient.
BY HOLLY BRADLEY
he tortilla industry now tops $6 billion in sales,
according to recent findings from a new Tortilla
Industry Association market research study. This
increase in popularity of tortillas has contributed to
more than 8% industry growth annually for nearly a decade.
"Consumption is on the rise among Hispanics and
non-Hispanics, and the industry projects 10% growth
over the next few years," TIA said. "Expect to see more
flavors, various sizes and low-fat products to satisfy
discriminating palates everywhere. From traditional Hispanic cuisine to innovative dessert wraps, tortillas have
far surpassed traditional uses into mainstream households and menus across the country."
All this growth and new product introductions in
tortillas and tortilla chips have sparked improvements in
tortilla processing equipment. Automation, higher capacities and increased efficiency are just a few of the new developments and technologies available in tortilla equipment.
From complete lines to specific packaging equipment to
seasoning systems, manufacturers of tortillas have many
options when it comes to processing equipment.
"The growing consumption of tortillas has created a
need for more tortillas and has added more major players
in equipment," said a representative from a manufacturing company based in the Pacific Northwest.
He also pointed out that a lot of the growth has come
from smaller tortilla manufacturers expanding and adding lines as they become more established in the category
and require higher capacity equipment. "Our marketplace grows as demand grows because customers need
more equipment to handle increased capacities."
As the market expands, processing needs change. "Our

T

customers are looking for efficiency, reliability, reduced
production costs, fully automatic lines and support for
equipment," said a West Coast supplier. "We've introduced lines with higher capacities to meet our customers'
needs. It has also become a more customized market."
The biggest growth for one California supplier of full
tortilla processing lines has been in flour tortillas in Europe, especially the United Kingdom. The company c.e.o.
said growth also expanded throughout the Middle East
and has even started in China.
"One of the things we've seen is that it's not only
the growth of the Hispanic population that has caused
increasing tortilla consumption, but it is also occurring

ᮣ A fully automated, high-capacity corn tortilla line includes a corn cooking
and soaking system.
HEAT AND CONTROL

November 2005 / BAKING & SNACK / 43



Baking & Snack - November 2005

Table of Contents for the Digital Edition of Baking & Snack - November 2005

Contents
Baking & Snack - November 2005 - 1
Baking & Snack - November 2005 - 2
Baking & Snack - November 2005 - 3
Baking & Snack - November 2005 - Contents
Baking & Snack - November 2005 - 5
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