Baking & Snack - November 2005 - 83

NEW ON THE SHELF

Ⅵ Rudi's Organic Bakery, Boulder, CO,
is adding two new
USDA-certified organic
bread varieties to its
Whole Grains & Fiber
line: Apple 'n Spice
and 14 Grain. All
Rudi's Organic bakery breads are free of
hydrogenated oils,
trans fats, artificial
colors and preservatives. A 24-oz
loaf of the
Apple 'n Spice
variety retails between $4.29 and $4.49,
and a 20-oz loaf of 14 Grain bread retails
between $3.69 and $3.89.
Ⅵ Packaging for Mrs. Smith's, Atlanta,
GA, a division of the Schwan Food Co., has
undergone a makeover. The complete redesign includes a bold, blue banner logo,
appetizing photography and color-coded
category names. Mrs. Smith's family of
products now consist of eight, easy-tospot-categories, which include Traditional
Recipes, Special Recipes, Soda Shoppe
Favorites,
Classic
Cream
Favorites,
Classic
Cobblers,
Classic
Crisps,
Homestyle
Cakes and
Bakery Specialties. Other new additions to
the product line are Honey Buns and Pour
A Quiche.
Ⅵ Entenmann's Inc., Bayshore, NY, a part
of the George Weston Bakeries family,
introduces a line of sweet goods marketed
toward people with busy lifestyles. Entenmini's, a selection of seven new cakes,
brownies and dessert treats, are meant
to be indulgent yet portion-controlled.
Appealing to adult tastes, a 12.2-oz box of
six individually wrapped Napoleons retails
for $3.99. Caramel and Creme Squares are
packed 12 per 12.9-oz box and retail for
$3.99. A 10.9-oz box of eight Mini Carrot
Cakes retails for $3.99. Six servings of

Bite-sized Chocolate Rounds come in a
14.4-oz box and retail for $3.99. And for
kids, Mini
Brownie
Frosters are
packed 6 to
a 10.6-oz
box and
retail for
$3.69,
Roundabout Mini Cupcakes are packed
four individually wrapped twin-cakes
packs per 7.1-oz box with a suggested retail
price of $3.69. A 10.4-oz box of Half-sized
Chocolate Rounds contains 10 individually
wrapped servings and retails for $3.69.
Ⅵ Cascadian Farm, Minneapolis, MN, a
subsidiary of General Mills, is introducing Great Measure,
a premium cereal
made with organic
ingredients. The
cluster and flake
cereal is made with
organic whole
wheat, vanilla and
honey and has 9 g
of fiber and 9 g of
protein per serving. An 11.25-oz box has a
suggested retail price of $3.99.
Ⅵ Brand Castle, LLC, Cleveland, OH, the
creators of Crayola Crafty Cooking Kits,
has added two new kits for this holiday
season: Teddy Bear Cinna-Bun Surprise
and Trim-aTree Holiday
Cake Party.
These kits
include
everything
needed to
create and
decorate
the treats
and have
a suggested retail price of
$4 to $5.
Ⅵ Pepperidge Farm, Norwalk, CT, is
shaking thing sup with the addition of
chocolate-dipped cookies, which feature three of its existing cookie varieties.
Consumers can now buy chocolate-dipped

renditions of the company's Dark Chocolate Chunk, chessmen and soft-baked Dark
Chocolate Brownie flavors. The cookies
have a suggested retail price of $3.49.
Ⅵ A new multi-dimensional Banana Tree
display is helping to upgrade Battle Creek,
MI-based Kellogg
Co.'s, Keebler Vanilla
Wafers' look and sales. Its
design simulates a palm
tree, which enables the
cookie displays to be placed
in produce and grocery
aisles. The design also
offers the ability to cross
merchandise ingredients
for banana cream pie -
bananas and pudding
- with the Vanilla Wafers.
Ⅵ Country Home Baker's Inc.'s READIBAKE brand, a division of J&J Snack Foods
Corp., Pennsauken, NJ, introduces 100%
All-Butter Gourmet
cookie dough.
The dough
contains more
than 33%
particulates
per batch and
includes flavors
such as Decadent All Butter, Chocolate
Explosion, Chocolate Chip Pecan and
Pumpkin Creme. The dough is available in
2.1-oz containers.
Ⅵ Building on the nutritional benefits of
oatmeal, Quaker Oats Co., Chicago, IL,
introduces weight-control instant oatmeal.
In addition to
fiber and protein,
this oatmeal has
no added sugar
and offers a way
to manage weight
and fit whole
grains into the
diet. Quaker
Weight Control
Instant Oatmeal
is available in
Cinnamon and Banana Bread flavors.
Each box, which contains eight pouches of
oatmeal, retails for $3.69.
November 2005 / BAKING & SNACK / 89
Baking & Snack - November 2005

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