Baking & Snack - March 2006 - 24
BAKER OF THE YEAR
Structured
ii
Gruma Corp. and its US divisions of Mission Foods and Azteca Milling maintain
exponential growth in the domestic and global markets through leadership,
diversity and a common goal of quality.
BY STEVE BERNE AND L. JOSHUA SOSLAND
ruma Corp. rode a wave of his management team reached the
torrid growth in demand for opposite conclusion.
Adopting a 5-point strategy for
Mexican foods in the 1980s
and 1990s. In 2002, new accelerating growth, Mr. Senise
leadership at the company decided to notched up the company's expectastep back and identify realistic objec- tions and targeted a doubling of sales
to $2 billion in six years, equating to
tives for the rest of the decade.
But rather than accept that the US 12.3% annual growth rate.
Halfway through this 6-year perimarket had matured and that growth
would be slower than the 8 to 9% od, Gruma is well on its way to reachannual rate achieved in the preced- ing its objective. "Actually, it looks as
ing two decades, the company's new though we're going to achieve our
president and c.e.o. Jairo Senise and goal in five years," Mr. Senise said.
G
In recognition of this phenomenal
growth, achieved during a very difficult period for grain-based foods,
Mission Foods has been named
"2006 Baker of the Year" by Sosland
Publishing Co.
Irving, TX-based Gruma Corp. is
now the largest division of Gruma
S.A. de C.V., its parent company
based in Monterrey, Mexico. The
US businesses of Gruma account for
50% of the corporation's total sales.
The award is not the only way
Gruma Corp.'s achievements have
been recognized. Effective Jan. 1,
2006, Mr. Senise was elevated by
the Board of Directors of the parent
company, Gruma S.A., to president
and c.e.o., succeeding the company's
founder, Roberto Gonzalez, who will
remain as Chairman.
сод Armed with a diversified management team,
Gruma Corp. is well on target to double its annual
sales to $2 billion by 2008. The team includes
(from left) Mike Crane, vice-president, retail sales;
Joel Suarez, senior vice-president and c.f.o.; Juan
Fernando Roche, president, Mission Foods; Jairo
Senise, president, c.e.o., Gruma Corp.; Leon Zlotnik,
US logistics, supply chain; Guillermo Gonzalez,
senior vice-president, manufacturing; Robert
Smith, senior vice-president and general manager,
food service; Miguel Trejo, senior vice-president,
human resources; and David Garrett, vice-president, marketing.
CLARK PERKINS
26 / BAKING & SNACK / March 2006
Baking & Snack - March 2006
Table of Contents for the Digital Edition of Baking & Snack - March 2006
Contents
Baking & Snack - March 2006 - 1
Baking & Snack - March 2006 - 2
Baking & Snack - March 2006 - 3
Baking & Snack - March 2006 - Contents
Baking & Snack - March 2006 - 5
Baking & Snack - March 2006 - 6
Baking & Snack - March 2006 - 7
Baking & Snack - March 2006 - 8
Baking & Snack - March 2006 - 9
Baking & Snack - March 2006 - 10
Baking & Snack - March 2006 - 11
Baking & Snack - March 2006 - 12
Baking & Snack - March 2006 - 13
Baking & Snack - March 2006 - 14
Baking & Snack - March 2006 - 15
Baking & Snack - March 2006 - 16
Baking & Snack - March 2006 - 17
Baking & Snack - March 2006 - 18
Baking & Snack - March 2006 - 19
Baking & Snack - March 2006 - 20
Baking & Snack - March 2006 - 21
Baking & Snack - March 2006 - 22
Baking & Snack - March 2006 - 23
Baking & Snack - March 2006 - 24
Baking & Snack - March 2006 - 25
Baking & Snack - March 2006 - 26
Baking & Snack - March 2006 - 27
Baking & Snack - March 2006 - 28
Baking & Snack - March 2006 - 29
Baking & Snack - March 2006 - 30
Baking & Snack - March 2006 - 31
Baking & Snack - March 2006 - 32
Baking & Snack - March 2006 - 33
Baking & Snack - March 2006 - 34
Baking & Snack - March 2006 - 35
Baking & Snack - March 2006 - 36
Baking & Snack - March 2006 - 37
Baking & Snack - March 2006 - 38
Baking & Snack - March 2006 - 39
Baking & Snack - March 2006 - 40
Baking & Snack - March 2006 - 41
Baking & Snack - March 2006 - 42
Baking & Snack - March 2006 - 43
Baking & Snack - March 2006 - 44
Baking & Snack - March 2006 - 45
Baking & Snack - March 2006 - 46
Baking & Snack - March 2006 - 47
Baking & Snack - March 2006 - 48
Baking & Snack - March 2006 - 49
Baking & Snack - March 2006 - 50
Baking & Snack - March 2006 - 51
Baking & Snack - March 2006 - 52
Baking & Snack - March 2006 - 53
Baking & Snack - March 2006 - 54
Baking & Snack - March 2006 - 55
Baking & Snack - March 2006 - 56
Baking & Snack - March 2006 - 57
Baking & Snack - March 2006 - 58
Baking & Snack - March 2006 - 59
Baking & Snack - March 2006 - 60
Baking & Snack - March 2006 - 61
Baking & Snack - March 2006 - 62
Baking & Snack - March 2006 - 63
Baking & Snack - March 2006 - 64
Baking & Snack - March 2006 - 65
Baking & Snack - March 2006 - 66
Baking & Snack - March 2006 - 67
Baking & Snack - March 2006 - 68
Baking & Snack - March 2006 - 69
Baking & Snack - March 2006 - 70
Baking & Snack - March 2006 - 71
Baking & Snack - March 2006 - 72
Baking & Snack - March 2006 - 73
Baking & Snack - March 2006 - 74
Baking & Snack - March 2006 - 75
Baking & Snack - March 2006 - 76
Baking & Snack - March 2006 - 77
Baking & Snack - March 2006 - 78
Baking & Snack - March 2006 - 79
Baking & Snack - March 2006 - 80
Baking & Snack - March 2006 - 81
Baking & Snack - March 2006 - 82
Baking & Snack - March 2006 - 83
Baking & Snack - March 2006 - 84
Baking & Snack - March 2006 - 85
Baking & Snack - March 2006 - 86
Baking & Snack - March 2006 - 87
Baking & Snack - March 2006 - 88
Baking & Snack - March 2006 - 89
Baking & Snack - March 2006 - 90
Baking & Snack - March 2006 - 91
Baking & Snack - March 2006 - 92
Baking & Snack - March 2006 - 93
Baking & Snack - March 2006 - 94
Baking & Snack - March 2006 - 95
Baking & Snack - March 2006 - 96
Baking & Snack - March 2006 - 97
Baking & Snack - March 2006 - 98
Baking & Snack - March 2006 - 99
Baking & Snack - March 2006 - 100
Baking & Snack - March 2006 - 101
Baking & Snack - March 2006 - 102
Baking & Snack - March 2006 - 103
Baking & Snack - March 2006 - 104
Baking & Snack - March 2006 - 105
Baking & Snack - March 2006 - 106
Baking & Snack - March 2006 - 107
Baking & Snack - March 2006 - 108
Baking & Snack - March 2006 - 109
Baking & Snack - March 2006 - 110
Baking & Snack - March 2006 - 111
Baking & Snack - March 2006 - 112
Baking & Snack - March 2006 - 113
Baking & Snack - March 2006 - 114
Baking & Snack - March 2006 - 115
Baking & Snack - March 2006 - 116
Baking & Snack - March 2006 - 117
Baking & Snack - March 2006 - 118
Baking & Snack - March 2006 - 119
Baking & Snack - March 2006 - 120
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2025
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2009_01_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com