Baking & Snack - March 2006 - 65

MARKET UPDATE

now a $4.6 billion industry, according to "The U.S. Market for Women's
Food and Beverages," a new report
from market research publisher
Packaged Facts. The report suggests
that marketers can use medically
beneficial formulations to strengthen brand differentiation, expand

market share, bring new users into
the fold and increase consumption
among established users.
Women are focused on nutrition
not only as mothers for their children but also for themselves. Overall
health, weight loss and natural ingredients are areas of interest for women.
соб Woman's Tortillas made with organic flaxseed
are gluten- and wheat-free, high in protein and
fiber and contain antioxidants.
FRENCH MEADOW BAKERY

SHEET, COUNT AND STACK

without touching your product.
Our fully automated, high speed machines place
paper/film/foil under your product and create ready

to package stacks - a!! to your specifications.
* Increase P r o d u c t i v i t y
* Improve Product Presentation
* Increase Per U n i t Profit

Packa gin g Pro gressions, Inc.
Engineered Performance

. Design Versatility . Quality Solutions
www.pacproinc .com

610-489-8601

610-489-8691

fax

Sa IeS@PaCPrOinC.COm

For more information, see Page 121

68 / BAKING & SNACK / March 2006

I

Functional foods with added benefits
such as soy, fiber, omega-3 fatty acids
and calcium appeal to this group.
Women also are driving growth of
the organic market. Introductions of
products designed for women in the
bread and energy bar categories have
been abundant.
French Meadow Bakery, Minneapolis, MN, launched Woman's Bread last
spring. It is specially formulated with
soy isoflavones and, according to the
company, is an all-natural support for
women's changing needs throughout
PMS, menopause, and postmenopausal years. One slice of the bread
provides 40 mg of soy phytoestrogen.
The bread is made with flax, rice bran,
oat fiber, sesame seeds, soy flours,
natural soy isoflavones, sprouted quinoa, amaranth, spelt, kamut, barley,
oats and alfalfa. The bakery also added
Woman's Tortillas made with organic
flaxseed. They are gluten- and wheatfree and contain antioxidants, 10 g of
protein, 8 g of fiber and are high in
omega-3, -6 and -9.
Using a fun approach to target
women over 50, The Roman Meal
Co., Tacoma, WA, announced a licensing agreement with the Red Hat
Society last fall to create a variety
bread line and other products carrying the society's logo.
The products will be sold under
the Roman Meal brand and also carry the Ruby name, honoring Ruby
Redhat, the symbol of the rapidly
growing society, an organization of
women over the age of 50.
The whole-grain variety bread line
initially will include Ruby's Cran-


http://www.pacproinc.com

Baking & Snack - March 2006

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Baking & Snack - March 2006 - 1
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Baking & Snack - March 2006 - Contents
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