Baking & Snack - August 2006 - 9

NEWS FRONT
IBIE and Sosland align to market Baking Expo
Sosland Publishing Co. joined forces with the International Baking Industry Exposition (IBIE) as an Official Media Sponsor. With
publication titles including Baking & Snack, Baking & Snack International, Milling & Baking News and Food
Business News, Sosland represents the broadest industry coverage for the most readers of
any trade press company.
While the fine details are being worked out,
Official Media Sponsorship with Sosland Publishing includes a number of show-specific
publications designed to help attendees prepare for, and make better use of their time at,
the show. Other promotional opportunities, consulting and support
as well as educational programming also are part of the agreement.
Sosland Publishing will work closely with IBIE to convey news and
reports of show developments in print and electronic media.
The IBIE Show Committee is making a concerted effort to expand
the scope of the event to include participation from all segments of
the grain-based food industry and ensure a broader audience than
past shows. According to Jack Lewis, president, Lewis Bakeries, LePorte, IN, and IBIE committee chair, "The support being shown by
the major publishers in our industry truly demonstrates a belief in
what we are trying to accomplish in 2007 and beyond - establish

one international event that serves the needs of all the grain-based
foods markets."
IBIE selected Sosland Publishing because of its reputation in the
grain-based food industry as a go-to resource
for the latest industry news and trends. Additionally, its impressive portfolio of products,
including print and online magazines, insider industry reports and company directories,
will give IBIE access to new markets in the
grain-based food industry, both domestically
and internationally.
"Aligning IBIE and Sosland just made good
sense," added Rich Hoskins, president, Colborne Corp., Lake Forest,
IL, and IBIE committee vice chairman. "The same decision-making
executives, engineers, R&D personnel and operations specialists, who
read Baking & Snack and Food Business News to get the latest information also attend IBIE to see the latest products and equipment that can
enhance their operations and improve the way they do business."
"We have always worked closely with IBIE to promote the Expo,"
said Mark Sabo, president of Sosland Publishing Co. "This arrangement formalizes that relationship and provides a platform to help
expand Baking Expo's reach both domestically and internationally.
We are very pleased to have this new relationship with IBIE."

ABA urges Senate to support Uniformity for Food Act
The American Bakers Association sent letters to several US Senators asking for support and co-sponsorship of S. 3128, the
"National Uniformity for Food Act of
2006." Letters also were sent to the state attorney generals of Florida, Georgia, Kansas, North Carolina and
Pennsylvania urging support of
the legislation. In the letters, ABA
stressed the legislation would not
impede the ability of states to enforce food adulteration requirements or to remove unsafe foods
from the market.
"National Uniformity is common-sense legislation that will aid consumers in making an educated decision for
themselves and their families in a constantly
changing and sometimes confusing food
labeling environment," said Robb MacKie,
ABA president and c.e.o.
The National Uniformity for Food Act

10 / BAKING & SNACK / August 2006

provides for national, uniform food safety
standards and warning requirements. The legislation amends the Federal Food, Drug and
Cosmetic Act to create a uniform, national system that recognizes and integrates the role of
state and local governments in the
regulation of food products.
"The 'National Uniformity
for Food Act' is a top priority
for the baking industry," ABA's
letters said. "This critical legislation recognizes that it makes
no sense to have different states
adopting various regulatory requirements for identical food
products. S. 3128 will instead provide
consumers with a single set of consistent,
science-based food safety regulations for
food products sold in all 50 states."
"The legislation will eliminate consumer
confusion and bolster confidence because the
information is consistent from state to state

and was formulated by the Food and Drug
Administration, the world's leading food
safety agency," the National Uniformity for
Food Coalition said. "This same approach
was used when Congress established uniform
requirements for nutrition labeling, allergen
labeling and pesticide tolerances."
The National Uniformity for Food Coalition is a group of more than 150 associations, food and affiliated companies
that supports the legislation. Among its
members are ABA, the Biscuit and Cracker
Manufacturers Association, the National
Association of Wheat Growers, the National Pasta Association, the North American Millers' Association, the Independent
Bakers Association, the Tortilla Industry
Association, Cargill, ConAgra Foods, Inc.,
Flowers Foods, Frito-Lay, General Mills,
Inc., Kellogg Company, Kraft Foods Inc.,
Pepperidge Farm, Inc., Quaker Oats, and
Sara Lee Corp.
Baking & Snack - August 2006

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