Baking & Snack - October 2006 - 58

MARKET UPDATE

conventional varieties include white flour, tomato basil
and rosemary. All are made with pure, unfiltered extra
virgin olive oil.
Mr. Tamayo said the company's new products reflect
its mission: "We are a family of employees committed to
satisfying our customers' needs through innovative and
great tasting products that contribute to a healthy lifestyle" Company c.e.o. Carlos Tamayo continued, "Our vision and mission serve as the litmus test for all products
that we manufacture now and in the future."
Other companies are introducing new and innovative
flavors as well. Tumaro's was recognized by Progressive
Grocer magazine for its flavored flour tortillas, which
were commended for being low-fat, trans-fat-free and
composed of 89% to 93% organic ingredients as well
as for their 90-day shelf life. "Such refinements have
allowed tortillas to break out of the refrigerated section and earn displays in other sections of the store,"
reported the magazine. Tumaro's tortillas and wraps are
available in flavors such as Chipotle Chile, Spinach and
Vegetable and Pesto and Garlic, to name a few.
Mission Foods features a line of flavored wraps available in Zesty Garlic Herb, Sundried Tomato Basil and
Garden Spinach Herb. The wraps are positioned for use
in applications such as sandwiches and pinwheels.

ᮡ Omega-3-fortified tortillas from Cali-Wraps also contain 3 g of
fiber per tortilla.
CALI-WRAPS

its flavored tortillas and wraps. "The key behind our flavors and ingredients is that they are fresh," said Michael
Tamayo, vice-president of R&D and business development. "Therefore, our ingredients are packed with functional and wellness benefits. For example, our Tomato
Basil Wrap is baked with fresh sweet onion juice, fresh
garlic juice, fresh red bell pepper juice and fresh California Central Valley tomatoes. The natural color comes
from fresh ingredients, as opposed to using artificial ingredients or colors." He pointed out that the real onion
juice contains the antioxidant quercetin and the tomatoes provide lycopene to the tortillas.
La Tortilla Factory's newest line is its Extra Virgin
Olive Oil Wraps. These were developed to address the issue of trans fat and to provide a unique taste profile that
appeals to consumers. The line includes both conventional and organic wraps. The organic wraps are available
in flour, whole-wheat and wheat and brown rice. The

62 / BAKING & SNACK / October 2006

MARKET SPECIFIC. Narrowing the focus of functional
fortification, French Meadow Bakery, Minneapolis, MN,
entered the tortilla category with a range of functional,
organic tortillas targeted at specific consumer demographics and needs. "We got into the tortilla segment
because we watched the market grow and the product
become more mainstream," said Lynn Gordon, president.
"We wanted to offer functional tortilla and wrap products that offered similar benefits to our line of breads."
French Meadow benefits from using its bakery cafes
as a test market for its products. Ms. Gordon said they
were able to watch consumer trends develop and test its
tortillas in a variety applications from wraps to quesadillas at the cafes.
The company's first tortilla introduction was Fat Flush
Sprouted Tortillas. Development was prompted by a request by Ann Louise Gittleman, MS, CNS, who authored
The Fat Flush Plan, a weight-loss system based on essential fats, balanced proteins and low-glycemic carbs. The
tortillas are flourless and are made from sprouted wheat.
They are high in protein and fiber and contain no oils,
sweeteners, baking powders or dairy.
Other tortillas that followed from the company are
equally target specific. French Meadow's Woman's Tortilla is formulated to support women's health. They contain
flaxseed for a rich source of protein, fiber, zinc and omega3, -6 and -9 fatty acids. They are organic and gluten free.
Later this fall, the company will introduce Men's

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