Baking & Snack - November 2006 - 17

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Group forms omega-3 trade association

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For more information, see Page 125

18 / BAKING & SNACK / November 2006

Twelve original members of the dissolved CRN Omega-3 Working Group have created the
Global Organization for EPA and DHA Omega-3 (GOED). GOED will build on the accomplishments of the CRN Working Group, including product quality focus and industry
acceptance of the voluntary omega-3 monograph. The group will also strive to increase the
market and regulatory approvals for EPA- and DHA-based products, develop EPA and DHA
consumer awareness and implement education and quality standards to protect the omega3 EPA/DHA category. Association members include EPA and DHA industry processors,
refiners, manufacturers, distributors, marketers and retailers, as well as secondary associates
in healthcare, education and research.
"A GOED omega-3 membership provides companies with an unprecedented opportunity
to become architects of a new, positive self-regulatory industry framework that will hopefully be implemented worldwide," said Robert Orr, president and c.e.o., Ocean Nutrition
Canada. "There is a huge nutrition gap that will not begin to close until regulations are updated to reflect the results of thousands of clinical studies - only then will the public begin
to have access to the daily amount of omega-3 EPA and DHA their bodies need to reap the
health benefits. This is one of the new association's goals."
The association's first meeting was held Oct. 6 during Expo East in Baltimore, MD,
followed by a second meeting Oct. 19 during Supply Side West in Las Vegas, NV.
The founding members include: Cargill, Inc., Minneapolis, MN; Ceres Consulting,
Markham, ON; Croda International PLC, Edison, NJ; Denofa AS, Fredrikstad, Norway;
EPAX AS, Lysaker, Norway; Loders Croklaan, Channahon, IL; Lonza/Nutranova, Basel, Switzerland; Marine Nutraceuticals, Mt. Bethel, PA; Martek Biosciences, Columbia, MD; Napro
Pharma AS, Brattvaag, Norway; Ocean Nutrition Canada, Dartmouth, NS; and Omega Pure,
Houston, TX. The trade association's office is located in Salt Lake City, UT.

IAWS acquires Otis Spunkmeyer
The IAWS Group, PLC, Dublin, Ireland, will
increase US sales to more than $530 million
through the acquisition of Otis Spunkmeyer
Holdings, Inc., San Leandro, CA.
The Oct. 16 agreement purchased the
company from the private equity firm of
Code Hennessy & Simmons, Chicago, IL,
and the current management team of Otis
Spunkmeyer. John Schiavo, c.e.o. of Otis
Spunkmeyer, and the senior management
team will remain with the business.

"Otis' product categories are complementary with our existing US business in
both retail and food service channels," said
Owen Killian, c.e.o. of the IAWS Group PLC.
"The acquisition is an excellent fit that offers
IAWS a strong platform for future growth in
the US market."
IAWS, a food and agri-business group,
will fund the acquisition, which is expected to close at the end of October, through
additional debt facilities.

Dunkin' Donuts expands breakfast offerings
Dunkin' Donuts, Canton, MA, added French Toast
Twists to its breakfast and snack offerings. The limited-edition Twists are made of cinnamon-flavored
pastry dough wrapped around filling and served warm
and covered in glaze.
"Our customers want fresh, on-the-go breakfast
options, so we challenged our culinary team to make
a delicious, convenient breakfast that will make our
busy customers' mornings a little easier," said John Gilbert, vice-president of marketing,
Dunkin' Donuts.
The French Toast Twist joins a line of other breakfast offerings including the Sausage Supreme Omelet, which is served on a bagel, and the Supreme Omelet served on a croissant.

Baking & Snack - November 2006

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