Baking & Snack - November 2006 - 55

MARKET UPDATE

whole natural foods industry," Mr.
Mandell said. "As parents and doctors
look out for these illnesses more, the
market will continue to grow. And
the products are not trend induced;
they are necessary long-term solutions to individuals' health issues.
The whole pie is getting bigger."

ᮡ Based upon consumer requests, wheat-, gluten- and dairy-free mini cookies are now available
in a 7-oz resealable bag.
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58 / BAKING & SNACK / November 2006

Nature's Path, Richmond, BC,
has been in business more than 30
years but has found that the emerging gluten-free niche is a perfect
extension of its existing line of 120
organic products.
"As the gluten-free trend came on,
we realized we were already making
some of these products," said Maria
Emmer-Aanes, director of marketing. "It's a natural place for us to be."
Nature's Path's line of gluten-free
products was launched three years
ago and includes the EnviroKidz
brand Crispy Rice Peanut Butter Bar,
Crispy Rice Berry Bar, Crispy Rice
Chocolate Bar and Vanilla Animal
Cookies. Nature's Path also carries
two gluten-free waffles under its
LifeStream brand, the Mesa Sunrise
Waffle and Buckwheat Wildberry
Waffle. "We grew at warp speed
last year," Ms. Emmer-Annes said.
"These niche products are a way to
introduce consumers to our other
products," she explained.
Although Nature's Path is already
present in 40 markets worldwide, it
is also beginning to expand into the
food service platform for schools and
hospitals and is focusing on singleserving packaging.
Beaverton, OR-based Arico Foods
is another bakery that launched a
line of gluten and casein-free cookie



http://www.clabbergirl.com

Baking & Snack - November 2006

Table of Contents for the Digital Edition of Baking & Snack - November 2006

Contents
Baking & Snack - November 2006 - 1
Baking & Snack - November 2006 - 2
Baking & Snack - November 2006 - 3
Baking & Snack - November 2006 - Contents
Baking & Snack - November 2006 - 5
Baking & Snack - November 2006 - 6
Baking & Snack - November 2006 - 7
Baking & Snack - November 2006 - 8
Baking & Snack - November 2006 - 9
Baking & Snack - November 2006 - 10
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Baking & Snack - November 2006 - 20
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