Baking & Snack - November 2007 - 18

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GFF reveals new logo

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The Grain Foods Foundation
unveiled a new "Grains for Life"
logo. Believed to better convey
the important role that grains
play in a healthy diet and lifestyle, the logo features a stalk
of grain beneath an image of a
jubilant individual posed over
the words, "Grains for Life."
According to Judi Adams, GFF
president, the new logo "reflects
the energy and vitality that grain
foods offer."
The logo will continue to feature the
foundation's Web site, www.grainpower.org,
and will be used primarily in the colors of
red and gold or red and black.
"Ultimately, we think the redesigned
Grains for Life logo graphically communicates the health benefits of grain foods more
quickly to the consumer," Ms. Adams said.
Allen Shiver, president and c.e.o., Flowers Foods Specialty Group, and chairman of
GFF's Marketing Committee, said the redesigned logo "is more prominent and offers a
freedom and flexibility for member use."
During an educational meeting at the International Baking Industry Exposition in
October, GFF announced that the March of
Dimes granted GFF members exclusive use
of a new folic acid seal on products from January 2008 through the end of the year. After
2008, other industries such as orange juice
and spinach can use the seal on their labels.

Celebration activities will commence in
January when the new seal is announced
to the mainstream media. Members of
GFF and the March of Dimes will be on
hand for the ringing of the New York Stock
Exchange closing bell, which will take
place one day during Folic Acid Awareness Week. The campaign will also feature
print advertising with twist ties, which
GFF hopes will become well-known for
the bread industry much like the milk
moustache is for the dairy industry. One
print ad will feature a blue twist tie on a
baby's ID bracelet, signifying enriched
white bread's fortification of folic acid.
Since the mandated enrichment of folic
acid in 1998, the number of neural tube
birth defects in the US has decreased 26%,
according to Alan R. Fleischman, M.D.,
senior vice-president and medical director
for the March of Dimes.

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For more information, see Page 125

20 / BAKING & SNACK / November 2007

USDA posts final list of allowed
organic substances
The US Department of Agriculture published a final rule that renews 165 exemptions and
prohibitions on USDA's National List of Allowed and Prohibited Substances that deal with
organics. The rule will remove three exemptions previously authorized: milk replacers, nonsynthetic colors and potassium tartrate made from tartaric acid. More information can be
found in the Oct. 16 issue of the Federal Register (Vol. 72, No. 199).
A finished food product qualifies for an organic seal from USDA's National Organic Program if at least 95% of the product is organic and the remaining nonorganic substances appear on the National List of Allowed and Prohibited Substances, also known as the National
List. Exemptions and prohibitions are granted on the National List under the Organic Foods
Production Act of 1990 (OFPA). They are required to be reviewed every five years by the
National Organics Standards Board. The secretary of agriculture has authority under OFPA
to renew such exemptions and prohibitions.
http://www.grainpower.org
Baking & Snack - November 2007

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