Baking & Snack - November 2007 - 20

NEWS FRONT
Fortress officially opens São Paulo branch

SAFE-T-FRESH

Continuing its international expansion, Fortress Technology announced the official launch
of its São Paulo, Brazil-based branch at Fispal Tecnologia 2007. While exhibiting at Fispal,
Fortress asserted its firm commitment to pursuing full-scale production at its Brazilian
operation after a 1-year pilot run that successfully applied and established the same
operational model used by Fortress' international headquarters in Toronto, ON.
Fortress initially invested in the new manufacturing operation in 2005 with the goal
of better serving the Central and South American markets, where the need for dependable inspection solutions continues to grow. According to the company, customers in
Brazil and Latin America can now obtain Fortress Technology's products from the São
Paulo branch at reduced prices. Fortress implemented measures to ensure that the metal
detector and conveyor systems
made in Brazil perform to the
identical level that its customers have come to expect. "Business has really taken off after
a successful showing at Fispal
Tecnologia. The response has
been phenomenal - we're
now filling orders and quoting large projects," said Pierre
DiGirolamo, executive director
of Brazilian operations.

Cereal boxes
to feature info
on nanotechnology
Price Chopper, Schenectady, NY, and the
College of Nanoscale Science and Engineering at the State University of New York, Albany, NY, teamed up to develop cereal boxes
with information on nanotechnology for
the back of the company's Koo-Kies and
Peanut Butter Cocoa Spheres cereals.
"Price Chopper is thrilled to be collaborating with educators on this unique
'breakfast lesson' that nourishes the mind,"
said Mona Golub, vice-president of public relations and consumer services for
Price Chopper.
The cereals, which feature child-friendly
information about the growing impact of
nanotechnology on society, are available
in 116 Price Chopper stores in New York,
Massachusetts, Vermont, Connecticut, New
Hampshire and Pennsylvania.

Safe -TmVresh"

crystal clear PETE containers

Safe-T-Fresh®
Automatic
Closing Machine

n No shrink banding or wrap around label required for safety
n Safe-T-Gard® tear strip lock prevents product tampering
n Highly leak resistant
n Great for Grab & Go
Available in the following sizes:

Rectangular - 8,12,16,24,32, 48 & 64 oz.
Round - 8,12,16,24 & 32 oz.
For more information, see Page 125

22 / BAKING & SNACK / November 2007

The Safe-T-Fresh® Automatic
Closing Machine is a powered
conveyor featuring components
that will close all varieties of
Inline Plastics' Safe-T-Fresh®
tamper evident, tamper resistant
containers. Additional modules
are available to adapt the system to also close Inline Plastics'
Sure Lock® and ValuPack® clamshell containers, or to apply top,
bottom, side or wrap labels.

Plastics Corp.
58ck. Inline
Good Things Come In Our PPackages
800-826-5567 * www.inlineplastics.com

http://www.inlineplastics.com

Baking & Snack - November 2007

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