Baking & Snack - April 2008 - 32
35
SUCCESSFUL-LY
Sugar Bowl Bakery builds on
its success and plans to begin
production at a fourth San Francisco
Bay Area plant later this year.
BY SHANE WHITAKER
he Ly (pronounced lē) brothers are living the
American dream, and their road to success was
forged through perseverance and hard work. The
five siblings and their families faced many challenges when they immigrated to the US from Vietnam
in the late 1970s, but nearly 30 years later, they symbolize what an entrepreneurial spirit and dedication can do
for those who dream. The brothers and their wives knew
little English when they arrived in the US. They worked
in kitchens and delivered newspapers to earn money, and
they saved their earnings with ambitions of owning their
own business.
In 1984, the brothers pooled their savings, approximately $40,000, and purchased a retail bakery in the Outer Richmond neighborhood of San Francisco, CA. Sugar
Bowl Bakery's annual sales were $150,000 at the time; today the company generates yearly revenues of more than
$40 million and is growing 20 to 25% annually, according to Andrew Ly, president and c.e.o. of the Ly Brothers
T
Corp., the parent company of Sugar Bowl Bakery.
"As immigrants to a new land, we struggled and had to
overcome many obstacles," Mr. Ly said. "We had to learn
the English language, learn to be savvy in the American
business world and to make the most of many opportunities that came before us. We had to learn how to expand
our business, how to build capital and how to invest in
more equipment and quality staff.
"For example, in 1986, two years after opening the first
Sugar Bowl Bakery, we wanted to open a second location, but no bank was willing to give us a loan for it," he
continued. "Fortunately, the owner of the building was
willing to finance us, which ultimately contributed to our
company's growth."
ᮡ Key members of the Sugar Bowl Bakery management team - (from left)
Kevin Ly, executive pastry chef/operations manager; Janet Wong, marketing
manager; Jeff Barnhart, vice-president of sales; Andrew Ly, president and c.e.o.;
Jerome Maurice, plant manager; and Michael Ly, general manager - display
products and packaging varieties the company offers.
April 2008 / BAKING & SNACK
Baking & Snack - April 2008
Table of Contents for the Digital Edition of Baking & Snack - April 2008
Contents
Baking & Snack - April 2008 - 1
Baking & Snack - April 2008 - 2
Baking & Snack - April 2008 - 3
Baking & Snack - April 2008 - Contents
Baking & Snack - April 2008 - 5
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