Baking & Snack - May 2008 - 16

New products show mixed signs of life
More than 122,000 new SKUs were
introduced by manufacturers last year,
according to a new study produced by
The Nielsen Co. Yet, only 3,701 of them,
or 3%, reached more than $1 million a
year in sales.
However, new products in total
Department

New Item
Count

did manage to generate in excess of
$20 billion in sales during 2007, with
food and beverage items bringing in
more than $9.2 billion in sales. Here's
a look at a few of the baking and snack
categories bringing in the most sales
from new items.
New Item
Dollars

Dollar Share
of Category

(million)

Snacks

3,529

$1,582

14.9%

Cereal

561

$969

13.3%

Candy

4,910

$763

10.3%

Bread/Baked foods

4,056

$409

3.0%

Prepared foods (frozen)

1,362

$348

4.2%

The Nielsen Co.

Frito-Lay launches low-sodium line
Frito-Lay North America, Plano, TX, introduced Pinch of Salt, a low-sodium line of
Lay's potato chips, Tostitos tortilla chips,
Fritos corn chips and Ruffles potato chips.
"The No. 1 request from our consumers is
for low-sodium versions of the products they
love most," said Jaya Kumar, chief marketing
officer for Frito-Lay North America. "While
consumers request low-sodium versions
of their favorite products, they aren't willing to compromise on taste. The Pinch of
Salt line still gives consumers great-tasting
snack chips they want but with less sodium
than their original counterparts."
The Pinch of Salt line has 75 mg of sodium
per 1-oz serving, which depending on the
product is 30 to 50% less than the original.

Search for Dietary
Guidelines Advisory
Committee begins
The US Departments of Health and
Human Services (HHS) and Agriculture (USDA) announced their intent to
establish the 2010 Dietary Guidelines
Advisory Committee and are seeking
nominations for the committee.
Background information on the
guidelines and parameters for inclusion on the committee were published
in the April 10 Federal Register.
According to HHS, prospective
members of the committee "should
be knowledgeable of current scientific research in human nutrition and
be respected and published experts
in their fields. They should be familiar with the purpose, communication and application of the Dietary
Guidelines and have demonstrated
interest in the public's health and
well-being through their research
and/or educational endeavors."
HHS said expertise is sought in
specific specialty areas, including
but not limited to, the prevention of
chronic diseases, energy balance, epidemiology, food safety and technology, general medicine, gerontology,
nutrient bioavailability, nutrition biochemistry and physiology, nutrition
education, pediatrics, public health
and evidence review methodology.
The Dietary Guidelines were first
published in 1980 and are subject to
review at least every five years. The
committee is expected to begin meeting this fall. For more information,
visit www.cnpp.usda.gov.

The global whole-grain and high-fiber foods market
is expected to reach $24 billion in sales by
2012. The US is projected to provide the
largest chunk of sales with $8.8 billion.
Global Industry Analysts, Inc.

May 2008 / BAKING & SNACK

http://www.cnpp.usda.gov

Baking & Snack - May 2008

Table of Contents for the Digital Edition of Baking & Snack - May 2008