Baking & Snack - December 2008 - 51
54
COOKIES
and allergy problems grow, shoppers become more
selective," she said.
Its products have been embraced by a growing
number of consumers avoiding specific allergens. The
company worked for two years on formulations for
gluten-free products that avoid the use of eggs, yeast,
sugar, butter and soy. The gluten-free line is endorsed
by actors Jenny McCarthy and Jim Carrey, founders of
Generation Rescue, a group of scientists, physicians
and parent-volunteers researching causes and treatments for autism and mentoring families in recovering
their children from autism.
With a desire to stay ahead of the curve, the products
have always been vegan, kosher and free of artificial ingredients. The products are sweetened with fruit juice,
and Ms. Diamond compared the flavor to an old-fashioned oatmeal cookie. Consumer requests play a major
role in new product releases. The company
created cookie bites and cookie bars in
response to parents requesting smaller sizes for children. The products
also comply with California's Senate
Bill (SB) 12 Food Standards For All
Schools K-12 and can be found in
schools and college campuses, as well
and grocery and retail environments.
ᮡ Quaker's trans-fat-free, wholegrain breakfast cookie is a good
source of fiber and an excellent
source of calcium and iron.
QUAKER
Claims respondents look
for in cookies
Trans-fat-free - 27%
All-natural - 22%
Whole-grain - 19%
Cholesterol-free - 19%
Sugar-free - 18%
MINTEL
"These products are something you can feel good
about feeding your kids," Ms. Diamond said. "It's
wholesome whole food that satisfies, feeds and nourishes the body."
COOKIES ANYTIME. Breakfast cookies may just prove
that the childhood request of cookies for breakfast
isn't as bad as mom might have once thought. The desire to create a shelf-stable "portable bowl of oatmeal"
was the catalyst behind the first breakfast cookie created 17 years ago by then-23-year-old entrepreneur Erin
Baker. She observed the need for a healthy product
that could be eaten on-the-go at any time of the day.
Erin Baker's Wholesome Baked Goods, Bellingham,
WA, offers breakfast cookie is also free of cholesterol,
trans fats, refined sugars and high-fructose corn syrup.
BAKING & SNACK / December 2008
ᮣ Montana Monster
Munchies' growing
private-label business
also creates themed
labels for state parks,
hotels and other buyer
communities.
MONTANA MONSTER MUNCHIES
Baking & Snack - December 2008
Table of Contents for the Digital Edition of Baking & Snack - December 2008
Contents
Baking & Snack - December 2008 - 1
Baking & Snack - December 2008 - 2
Baking & Snack - December 2008 - 3
Baking & Snack - December 2008 - Contents
Baking & Snack - December 2008 - 5
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