Baking & Snack - February 2009 - 67

69
bile, beginning the breakdown of
cholesterol. Corozonas snacks are
clinically proven to reduce LDL or
"bad" cholesterol by up to 15%.
In December, the Los Angeles,
CA-based company launched HeartHealthy Whole Grain tortilla chips.
The gluten-free chips feature patented cholesterol-lowering benefits
along with 18 g of whole grains and
3 g of fiber per serving.
"It's important to identify the
right audience for your product and
find the message that speaks to them
and engages them," Ms. Cappello
said. Although marketers are often
conditioned to believe otherwise,
Corazonas has found success by
educating consumers about its hearthealthy products and wowing them
with taste, rather than capitalizing
on taste and surprising them with
the health aspect.
"These products come from
a place of losing people we care
about very much," Ms. Cappello
said. "There is a social and emo-

tional responsibility that we take
very seriously in a category that's
about fun."
In these trying economic times,
a dose of food-based fun with a
bonus of health benefits may be just
what the doctor ordered. "Regard-

BEMA BENEFITS
NETWORKING
In this industry, meeting the right people is vital. After attending a
recent BEMA meeting, I can't image not going, it's that critical.
-Mike Steur, Director Client Development,
Hixson Architecture Engineering Interiors

IBIE
r

ce
ᮢ Portion-controlled hybrid cookies have the
crunch of a chip with 4 g of fiber and 3 g of fat.
NUTRITIOUS CREATIONS

less of price or product segment,
customers are no longer interested
in what you want to sell them,"
observed Retail Systems Research.
"They are far more interested in
how you fulfill whatever need they
require to be fulfilled."
Ⅲ

"As the industry's biggest event, IBIE is essential to our business.
The BEMA member discount and priority booth selection are
great beneﬁts to our company."
-Russell T. Bundy, President & CEO of The Bundy Companies

SCHOLARSHIPS
"Earning an MBA allows me to contribute to our company at the
highest level. I could not have achieved that without the BEMA
scholarship program."
- Rick Hoskins, Vice President of Operations for
Colborne Corporation

RESOURCES
"For over 90's years, BEMA has been providing resources to its
members through meetings, industry surveys and education.
BEMA is a great value to its members and the industry."
- Troy Henry, President/CEO, The Henry Group

Not a member...Learn More
Already a member...Get More

6BEMA

913-338-1300/beneﬁts@bema.org
For more information, see Page 129

February 2009 / BAKING & SNACK

Baking & Snack - February 2009

Table of Contents for the Digital Edition of Baking & Snack - February 2009

Contents
Baking & Snack - February 2009 - 1
Baking & Snack - February 2009 - 2
Baking & Snack - February 2009 - 3
Baking & Snack - February 2009 - Contents
Baking & Snack - February 2009 - 5
Baking & Snack - February 2009 - 6
Baking & Snack - February 2009 - 7
Baking & Snack - February 2009 - 8
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