CONTENTS 9 February 2009 | Vol. 31, No. 1 OPINIONS 14 | Taking Stock and Moving Forward Conservation is an opportunity to reduce costs and add value to your business. FEATURES 41 | The Funding Factor Asking the right questions can provide unexpected answers regarding sustainability and alternative energy programs at food manufacturing facilities. 45 | Knowledge-Bred A new double bread line at Pepperidge Farm's Lakeland, FL, facility relied on expertise inherited from past projects to ensure a smooth and rapid startup. 55 | Holding and Growing Private equity firm welcomes Sunrise Bakery into the fold, while making operational improvements at its D'Ambrosio Bakery. MARKETING 63 | Beyond Claims Consumers scrutinize health-centric food choices on more than nutrition alone. COVER STORY: 25 The Long Haul While results of Baking & Snack's 16th annual capital spen spending survey reflect the current state of the economy, things are not as dire as you might think. 120 | New on the Shelf 130 | New Product Spotlight February 2009 / BAKING & SNACK