Baking & Snack - May 2009 - 22

NEWS

Rondo Doge becomes RONDO
dough,'" said Robert Rohrer, c.e.o. of the
RONDO Group. "With the new brand, we
have managed to create an unmistakable
international identity that perfectly embodies our values."
RONDO stands for
the company's Italian
and Swiss culture for the
combination of Swiss
precision with Italian creativity.
"Improving the dough process together
with enhancing the benefits - that's our
great passion," said Claude Jutzeler, manager of Rondo Schio, in Italy. "RONDO
therefore stands for maximum performance in sheeting and shaping dough,
from artisanal bakeries all the way to shap-

ing industrial production."
The first phase of the campaign began
this month. The name change and redesign of the old Rondo Dodge logo can be
viewed at www.rondo-online.com and in
print media. The new brand communication will be presented at the iba international trade fair in October.
The US division of the company is
Rondo, Inc. located at Moonachie, NJ.

The Campbell Soup Co.
launched "Campbell's Ideas
for Innovation," a new Web
site that encourages scientists, entrepre-

ters in Downers Grove, IL, includes more
than 100 R&D professionals. The facility
also houses a bakery pilot plant.

cocoa and nut-based fillings, and its newest
line of real chocolate, Chocolanté.

neurs and inventors to submit their ideas
for new products, packaging innovation,
product line extensions, environmental
sustainability initiatives, business processes
and marketing plans. The site may be
accessed at www.campbellideas.com.

Bosch Packaging Technology
announced company name
changes of some of its subsidiaries.

Burgdorf, Switzerland-based Rondo Doge is
changing its name and brand to RONDO, as
a result of a strategy and branding process
at the Swiss-Italian manufacturer of bakery
machines and systems.
All companies in the
RONDO Group will take
RONDO as their company name. The headquarters of the group, which has used the
traditional name of Seewer AG, has been
renamed Rondo Burgdorf AG. Rondo
began a process to redefine its strategy
and brand in 2007.
"The special challenge was to develop
new international positioning that fits
with the segment 'sheeting and shaping

Correction:
An error in data gathering for the 2009
Directory & Buyers Guide incorrectly listed the company contact at The Wright
Group. The contact is Rudy Nava.

NEWS IN BRIEF

Holsum bread launched its
You Could Win a Wii Sweepstakes program in April. The Long
Company, a bakery cooperative and owner
of the Holsum trademark, said the sweepstakes runs from April 13 through May 25,
and the winners will be announced June 3.

CASBA celebrated its 40th Anniversary
in February at Hammock Beach Resort,
Palm Coast, FL.

Sara Lee Corp. opened The
Kitchens of Sara Lee. The
120,000-sq-ft research and development
center located at the company's headquar-

BAKING & SNACK / May 2009

Printpack won two awards from

US-based Doboy Inc. changed to
Bosch Packaging Technology, Inc. Locations in The Netherlands and Switzerland
also changed names. The standardization of company names underscores the
integration of its companies under the
umbrella of Bosch Packaging Technology.

Puratos Chocolate USA, Inc.
(formerly Debelis Corp.)
opened a Chocolate Innovation Center in March at its
manufacturing facility in Kenosha, WI.
The innovation center is one of several
initiatives launched by the new company,
which is responsible for sales of real
chocolate, compound coatings and fillings across the US. The company's range
of products includes Belcolade Belgian
chocolate, Carat compound coating and

the Packaging and Label Gravure Association Global at the 2008-09 PLGA Awards.
One award was in the pouches category
and the other in substrates.

PepsiCo, Inc. acquired Karinto
S.A.C., maker of Los Cuates, Peru's topselling corn chips. The transaction also
includes Karinto's manufacturing partner,
Bocaditos Nacionales S.A.

The National Confectioners Association has moved. The new address is 1101 30th St. NW, Suite 200, Washington, DC 20007. Phone (202) 534-1440;
fax (202) 337-0637; Web www.CandyUSA.
com; e-mail info@CandyUSA.com

Dawn Food Products, Inc. will
close its Ossian/Fort Wayne,
IN, manufacturing facility
on June 30. The facility, which primarily
makes donuts, employs 59.

http://www.rondo-online.com http://www.campbellideas.com http://www.CandyUSA

Baking & Snack - May 2009

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