CONTENTS 9 COVER STORY: 24 Lee Sanders John Khoury Meeting the Go Goal Leadership comes in ma many varieties, but it's not the method ... it's the resul results. Stuart Rosen June 2009 | Vol. 31, No. 5 OPINIONS 14 | Grain Brains Graduating in baking science equals jobs, even in 2009. FEATURES 37 | Riding High Baptista's unique product line and inclination to healthier snacks continues to propel the business forward, doubling output in the past two years. 47 | Holistic Manufacturing How to gain a sustainable, competitive advantage in today's changing manufacturing landscape. MARKETING 53 | Navigating Halal Certification offers an opportunity for manufacturers to appeal to the buying power of a growing Muslim population. 96 | New on the Shelf 106 | New Product Spotlight June 2009 / BAKING & SNACK