Baking & Snack - September 2009 - 55

60

NUTRITION BARS

ᮢ Aristo Wellness bars offer
a patented wellness blend
of three super nutrients
(superfruits, antioxidants and
plant sterols) to provide a
synergistic health benefit.
ARISTO HEALTH

send different messages to different consumers,
according to Melissa Abbott, trends and culinary insights
manager, The Hartman Group, Bellevue, WA.
"If it's a forward-leaning health-and-wellness consumer, they would be looking for a bar with more than simply
'high in fiber' and may be seeking 'high in omega-3s' (not
so much on the plant sterols, which seems to be too sciencebased [for consumers]) or 'rich in calcium and vitamin
D,'" she said. "The less-involved health-and-wellness consumer will be more inclined to grab a bar calling out high
in fiber, because they feel they should be getting more.
Those less-involved consumers are not as interested in
the origin of the ingredient either, because they
are less inclined to read ingredient lists and rely
more on nutrition panels."
FORWARD LEANING.
In the oversaturated bar market, it's becoming increasingly
important that manufacturers differentiate themselves
from the competition. This is
especially true as grocery retailers
reduce extraneous SKUs to make
room for private-label offerings,

Key Trends for 2009:
* Digestive health
* Feel the benefit
* Weight management
* Energy
* Naturally Healthy and Free-From
MELLENTIN FORECAST

Nutrition and Energy Bar Uses:
* Enhance athletic performance
* Recovery after exercise
* Meal replacement
* Dieting tool
* Snack
as reported in the Wall Street Journal of June 26.
Aristo Health, Inc., Morristown, NJ, targets forward-leaning consumers previously described by
Ms. Abbott.
"The economy has forced a realization among manufacturers that it makes sense to narrow and consolidate
your offerings to make it better for the consumer," said
Gursh Bindra, PhD, c.e.o., Aristo Health.
Launched in 2007, Aristo Health Wellness bars contain omega-3s, phyto-sterols, antioxidants and a proprietary blend of wellness

SENSUS

Digestive Health
'For a beneﬁcial prebiotic effect'
'Strengthens natural resistance'

Weight Management

Sensus America Inc.
Princeton Pike Corporate Center
100 Lenox Drive, Ste 104
Lawrenceville, NJ 08648
ph. 646.452.6143
fax 646.452.6150
contact@sensus.us
www.sensus.us

'Supports your general health'
'For calorie, sugar and fat reduction'

Satiety
'Curbs your hunger'
The
Liquid Fiber
Specialists

Sensus. The personal touch to inulin.
For more information, see Page 133

®
BAKING & SNACK / September 2009

Frutalose Sweet Liquid Fiber and Frutaﬁt® Powders - all natural Chicory Root Fiber.

http://www.sensus.us

Baking & Snack - September 2009

Table of Contents for the Digital Edition of Baking & Snack - September 2009

Contents
Baking & Snack - September 2009 - 1
Baking & Snack - September 2009 - 2
Baking & Snack - September 2009 - 3
Baking & Snack - September 2009 - Contents
Baking & Snack - September 2009 - 5
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