Baking & Snack - October 2009 - 42
INDULGENT DESSERTS
celiacs that are missing in the regular world," Ms. Libling said. "We test
our items on non-celiac individuals,
because if that group likes it, then
we know that we're on to something." PatsyPie produces glutenand wheat-free cookies, brownies
and biscotti. Its newest introduction
is a lemon shortbread cookie.
O'Dough's, North York, ON, entered the gluten-free market to fill
a need that addressed both taste
and health and wellness. "If you're
diagnosed celiac, I think food will
always automatically fall into the
health and wellness category, but a
cake, cookie or muffin is always an
indulgent item," said Ari Weinberg,
founding partner, O'Dough's. The
company prides itself on creating
gluten-free Chocolate, Carrot and
Banana Chocolate Chip cakes with
a moist mouthfeel and all-natural
ingredients.
"Celiacs are a very specific part
of the population that are starving for some sweet options," Mr.
Weinberg said. "We want to create
products like any other market that
are gluten-free but that the average consumer wants to eat because
they taste great."
While not a health consideration,
vegan desserts are gaining increased
market share. Natural Products Expo
in March featured a number of
bakeries touting vegan reformulations. Sweet Lady
Jane, a Los Angeles, CAbased bakery, continues to find suc-
cess producing vegan desserts. The
company is also exploring the addition of sugar-free items based on
customer requests. "People still treat
themselves on the weekend; they
don't give up indulgence," said Jane
Lockhart, owner, Sweet Lady Jane.
Whether it's based on social,
43
physical or environmental needs,
it's clear that there's no room for
excuses when it comes to taste. Ms.
Axelrod of Love and Quiches may
have put it best saying, "People will
never stop wanting dessert, and ultimately, desserts are the best last
impression you can make."
◾
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a
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it
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i
t
77
d
t
Products.
1 1, 1
Inc.
W
I
I
For more information, see Page 101
October 2009 / BAKING & SNACK
http://www.np
http://www.koy.com
Baking & Snack - October 2009
Table of Contents for the Digital Edition of Baking & Snack - October 2009
Contents
Baking & Snack - October 2009 - 1
Baking & Snack - October 2009 - 2
Baking & Snack - October 2009 - 3
Baking & Snack - October 2009 - Contents
Baking & Snack - October 2009 - 5
Baking & Snack - October 2009 - 6
Baking & Snack - October 2009 - 7
Baking & Snack - October 2009 - 8
Baking & Snack - October 2009 - 9
Baking & Snack - October 2009 - 10
Baking & Snack - October 2009 - 11
Baking & Snack - October 2009 - 12
Baking & Snack - October 2009 - 13
Baking & Snack - October 2009 - 14
Baking & Snack - October 2009 - 15
Baking & Snack - October 2009 - 16
Baking & Snack - October 2009 - 17
Baking & Snack - October 2009 - 18
Baking & Snack - October 2009 - 19
Baking & Snack - October 2009 - 20
Baking & Snack - October 2009 - 21
Baking & Snack - October 2009 - 22
Baking & Snack - October 2009 - 23
Baking & Snack - October 2009 - 24
Baking & Snack - October 2009 - 25
Baking & Snack - October 2009 - 26
Baking & Snack - October 2009 - 27
Baking & Snack - October 2009 - 28
Baking & Snack - October 2009 - 29
Baking & Snack - October 2009 - 30
Baking & Snack - October 2009 - 31
Baking & Snack - October 2009 - 32
Baking & Snack - October 2009 - 33
Baking & Snack - October 2009 - 34
Baking & Snack - October 2009 - 35
Baking & Snack - October 2009 - 36
Baking & Snack - October 2009 - 37
Baking & Snack - October 2009 - 38
Baking & Snack - October 2009 - 39
Baking & Snack - October 2009 - 40
Baking & Snack - October 2009 - 41
Baking & Snack - October 2009 - 42
Baking & Snack - October 2009 - 43
Baking & Snack - October 2009 - 44
Baking & Snack - October 2009 - 45
Baking & Snack - October 2009 - 46
Baking & Snack - October 2009 - 47
Baking & Snack - October 2009 - 48
Baking & Snack - October 2009 - 49
Baking & Snack - October 2009 - 50
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Baking & Snack - October 2009 - 53
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Baking & Snack - October 2009 - 99
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