Baking & Snack - November 2009 - 40
42
CULINOLOGY
packaged goods over the past 10
years, there's been a shift to more authenticity and a greater range of regional and ethnic flavors." Mr. Cheng
offered RiceWorks Snacks, a Snack
Alliance, Inc. brand, as an example
that combined ethnic influences
and better-for-you ingredients.
CULINOLOGY 101. Baking may
be one of the most primary examples of Culinology with its inherent emphasis on science. Danny
Bruns, certified research chef and
certified culinary administrator, offered St. Louis, MO-based Panera
Bread as an excellent example of
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For more information, see Page 105
BAKING & SNACK / November 2009
Culinology in action. In an effort
to create better bread, the company returned to classical breadmaking. The success was then
translated across all of Panera's
units and has since resulted in
strong sales and rising stock prices. Tom Gumple, vice-president of
Panera, shared the company's vision of Culinology with attendees
at this year's RCA annual conference and Culinology expo.
On the wholesale side, Highland
Baking, Northbrook, IL, employs
Culinology to speed new product
production, prevent loss and customize for consumer needs. For
those new to the concept, Steve
Barnhart, Highland Baking's R&D
director, suggested companies fully
analyze what they look to accomplish in regards to their products.
"If they are seeking higher quality, they need to look at all aspects
of their processing," said Mr. Barnhart, certified master baker, AIB
certified baker, master certified
foodservice executive, foodservice
management professional, certified culinarian. "It's not only ingredients that make the difference,
especially in the baking industry.
Processing plays a major role and
every step of the process must be
to the benefit of the product."
He cited cost-effective products,
microwave-friendly foods and the
switch to frozen, mass-manufactured products as successful examples of Culinology, but cautioned
that testing is not an automatic
guarantee of success. "Awareness of
the cost investments of lost product, time, energy and labor must
always be a consideration," he said.
NEW APPROACH. The success of
Culinology is largely dependant
on individuals proving what they
are capable of, along with the ability to interact with food scientists
from the beginning, according to
Mr. Cheng. Company leadership,
support for Culinology and an
http://www.pacproinc.com
Baking & Snack - November 2009
Table of Contents for the Digital Edition of Baking & Snack - November 2009
Contents
Baking & Snack - November 2009 - 1
Baking & Snack - November 2009 - 2
Baking & Snack - November 2009 - 3
Baking & Snack - November 2009 - Contents
Baking & Snack - November 2009 - 5
Baking & Snack - November 2009 - 6
Baking & Snack - November 2009 - 7
Baking & Snack - November 2009 - 8
Baking & Snack - November 2009 - 9
Baking & Snack - November 2009 - 10
Baking & Snack - November 2009 - 11
Baking & Snack - November 2009 - 12
Baking & Snack - November 2009 - 13
Baking & Snack - November 2009 - 14
Baking & Snack - November 2009 - 15
Baking & Snack - November 2009 - 16
Baking & Snack - November 2009 - 17
Baking & Snack - November 2009 - 18
Baking & Snack - November 2009 - 19
Baking & Snack - November 2009 - 20
Baking & Snack - November 2009 - 21
Baking & Snack - November 2009 - 22
Baking & Snack - November 2009 - 23
Baking & Snack - November 2009 - 24
Baking & Snack - November 2009 - 25
Baking & Snack - November 2009 - 26
Baking & Snack - November 2009 - 27
Baking & Snack - November 2009 - 28
Baking & Snack - November 2009 - 29
Baking & Snack - November 2009 - 30
Baking & Snack - November 2009 - 31
Baking & Snack - November 2009 - 32
Baking & Snack - November 2009 - 33
Baking & Snack - November 2009 - 34
Baking & Snack - November 2009 - 35
Baking & Snack - November 2009 - 36
Baking & Snack - November 2009 - 37
Baking & Snack - November 2009 - 38
Baking & Snack - November 2009 - 39
Baking & Snack - November 2009 - 40
Baking & Snack - November 2009 - 41
Baking & Snack - November 2009 - 42
Baking & Snack - November 2009 - 43
Baking & Snack - November 2009 - 44
Baking & Snack - November 2009 - 45
Baking & Snack - November 2009 - 46
Baking & Snack - November 2009 - 47
Baking & Snack - November 2009 - 48
Baking & Snack - November 2009 - 49
Baking & Snack - November 2009 - 50
Baking & Snack - November 2009 - 51
Baking & Snack - November 2009 - 52
Baking & Snack - November 2009 - 53
Baking & Snack - November 2009 - 54
Baking & Snack - November 2009 - 55
Baking & Snack - November 2009 - 56
Baking & Snack - November 2009 - 57
Baking & Snack - November 2009 - 58
Baking & Snack - November 2009 - 59
Baking & Snack - November 2009 - 60
Baking & Snack - November 2009 - 61
Baking & Snack - November 2009 - 62
Baking & Snack - November 2009 - 63
Baking & Snack - November 2009 - 64
Baking & Snack - November 2009 - 65
Baking & Snack - November 2009 - 66
Baking & Snack - November 2009 - 67
Baking & Snack - November 2009 - 68
Baking & Snack - November 2009 - 69
Baking & Snack - November 2009 - 70
Baking & Snack - November 2009 - 71
Baking & Snack - November 2009 - 72
Baking & Snack - November 2009 - 73
Baking & Snack - November 2009 - 74
Baking & Snack - November 2009 - 75
Baking & Snack - November 2009 - 76
Baking & Snack - November 2009 - 77
Baking & Snack - November 2009 - 78
Baking & Snack - November 2009 - 79
Baking & Snack - November 2009 - 80
Baking & Snack - November 2009 - 81
Baking & Snack - November 2009 - 82
Baking & Snack - November 2009 - 83
Baking & Snack - November 2009 - 84
Baking & Snack - November 2009 - 85
Baking & Snack - November 2009 - 86
Baking & Snack - November 2009 - 87
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Baking & Snack - November 2009 - 93
Baking & Snack - November 2009 - 94
Baking & Snack - November 2009 - 95
Baking & Snack - November 2009 - 96
Baking & Snack - November 2009 - 97
Baking & Snack - November 2009 - 98
Baking & Snack - November 2009 - 99
Baking & Snack - November 2009 - 100
Baking & Snack - November 2009 - 101
Baking & Snack - November 2009 - 102
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