Baking & Snack - February 2010 - 25

EVENT PREVIEW

dedicated to meeting the everchanging needs of its participants."
RBA exhibitors will be integrated
into the IBIE show floor, instead
of being separated into a different
hall or pavilion. In addition, RBA
will continue to hold its standalone
event, the American Retail Bakery
Exposition, in non-IBIE years.

▲ A lot of work goes into the International
Bakery Industry Exposition (IBIE) every three years
and it wouldn't be possible without the hard work
of the event's Planning Committee.
anticipated, but exhibitors agreed
that the quality of show attendees
was unmatched.
Post-show statistics showed 61%
of the show's attendees were owners,
presidents, managers or c-level executives, and 90% of them played a
role in the purchase of new products
or services.
There also was a large international contingent at the show - 31%
of registrants in 2007 were from outside the US.
One of IBIE's primary goals at
each event is to bring the entire
grain-based food industry together
at one show, at one time. In addition
to bread and cake bakers at the 2007
event, 23% of show registrants were
producers of cookies and/or crackers, 22% were retail bakers and 19%
produced snack foods. Further, 167
exhibiting companies were first-timers at IBIE.

BAKING & SNACK / February 2010

EXPANDING ATTENDANCE. Expanding future attendance at the
show is always a top priority for the
IBIE Planning Committee. The decision to have RBA become a headlining sponsor of the expo came
as a result of participant feedback following the 2007 show.
Exhibitors surveyed expressed
concern about the number of
competing events in the industry and the expenses of trying
to participate in all the shows.
"Given this feedback, the IBIE
Executive Committee reached
out to RBA to discuss a partnership that would be mutually beneficial and help ensure
the overall economic wellbeing of our industry," said
Rich Hoskins, Colborne Corp.
president and IBIE committee chair. "This agreement is
a huge step toward achieving
IBIE's position as the one event
that brings the entire grainbased foods industry together
and further proof that IBIE is

GROWING PARTNERSHIPS. An
additional partnership that will
bring more traffic to the show is the
alliance with the Tortilla Industry
Association (TIA). TIA will hold
its annual 2-day Technical Conference, normally held in May, on Sept.
25-26 in Las Vegas immediately preceding the IBIE kickoff. The technical conference will focus on operational skills, safety regulations, quality control, preventive maintenance,
plant efficiency and other important
best practices. TIA will also offer
a special educational track during
IBIE for attendees interested in entering the tortilla market.
This year, IBIE will join the Bread
Bakers Guild of America, Lesaffre
▼ Show Dailies are distributed to IBIE attendees
the first three days of the trade show.

Baking & Snack - February 2010

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