Baking & Snack - October 2010 - 17

NEWS

17

Utz, Frito-Lay battle over 'Grandma' name
Utz's brand. Utz noted that it has sold potato
chips under the Grandma Utz's name since
1983. Frito-Lay has been selling Grandma's
cookies since 1960.
Utz expanded the brand to include
cookies in February. "This was a natural
expansion of (our) potato chips products," said a spokesman from Utz.
The company described Frito-Lay's
Grandma's trademark as "weak and
entitled to a narrow scope of protection." Utz filed suit after receiving a
letter from Frito-Lay stating legal
action would be taken if Utz did not
make changes.
In its countersuit, filed Aug. 16
in Sherman, TX, Frito-Lay accused
Utz of trademark infringement and
unfair competition. In the filing,
How sustainable practices
Frito-Lay accused Utz of more than
could lead to benefits for
wrongly using the Grandma brand.
your bottom line.
Showing packages of the companies' products side by side, FritoLay said Utz was "selling a line of
cookies virtually identical of FritoLay's line of Grandma's cookies,
using a mark and trade dress that
imitate and are confusingly similar
to the Grandma's (line)." Frito-Lay
is asking that Utz be stopped from
selling any cookies with trademark
or dress that could be confused with
its Grandma's cookies.

Utz Quality Foods, Inc., Harrisburg, PA,
and Frito-Lay North America, Plano, TX,
filed lawsuits against one another over the
use of the Grandma brand for cookies. In
its Aug. 12 filing in US District Court in
Harrisburg, Utz sought a court declaration
that it may sell cookies under the Grandma

90

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84% 59% 74%
of moms plan to use
coupons, and many plan
to increase coupon use
this year.

of moms are not interested in receiving coupons
through social networking
sites or mobile phones.

prefer to receive coupons
through newspapers, mail,
e-mail, grocer Web sites
and in stores.

Bohan Advertising/Marketing
October 2010 / BAKING & SNACK



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Baking & Snack - October 2010

Table of Contents for the Digital Edition of Baking & Snack - October 2010

Contents
Baking & Snack - October 2010 - 1
Baking & Snack - October 2010 - 2
Baking & Snack - October 2010 - 3
Baking & Snack - October 2010 - Contents
Baking & Snack - October 2010 - 5
Baking & Snack - October 2010 - 6
Baking & Snack - October 2010 - 7
Baking & Snack - October 2010 - 8
Baking & Snack - October 2010 - 9
Baking & Snack - October 2010 - 10
Baking & Snack - October 2010 - 11
Baking & Snack - October 2010 - 12
Baking & Snack - October 2010 - 13
Baking & Snack - October 2010 - 14
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Baking & Snack - October 2010 - 16
Baking & Snack - October 2010 - 17
Baking & Snack - October 2010 - 18
Baking & Snack - October 2010 - 19
Baking & Snack - October 2010 - 20
Baking & Snack - October 2010 - 21
Baking & Snack - October 2010 - 22
Baking & Snack - October 2010 - 23
Baking & Snack - October 2010 - 24
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Baking & Snack - October 2010 - 28
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Baking & Snack - October 2010 - 30
Baking & Snack - October 2010 - 31
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Baking & Snack - October 2010 - 33
Baking & Snack - October 2010 - 34
Baking & Snack - October 2010 - 35
Baking & Snack - October 2010 - 36
Baking & Snack - October 2010 - 37
Baking & Snack - October 2010 - 38
Baking & Snack - October 2010 - 39
Baking & Snack - October 2010 - 40
Baking & Snack - October 2010 - 41
Baking & Snack - October 2010 - 42
Baking & Snack - October 2010 - 43
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Baking & Snack - October 2010 - 45
Baking & Snack - October 2010 - 46
Baking & Snack - October 2010 - 47
Baking & Snack - October 2010 - 48
Baking & Snack - October 2010 - 49
Baking & Snack - October 2010 - 50
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Baking & Snack - October 2010 - 111
Baking & Snack - October 2010 - 112
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